Product Marketing Manager

Boston, MA (Unknown)

Salary Not AvailableSenior Level4+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the product marketing content engine, driving enablement, launches, and regional storytelling for IT and data center offerings with close collaboration across product, sales, and channels.

Build and govern marketing assets for sales enablement and partner channels, including brochures, decks, FAQs, landing pages, and social messages.
Shape differentiated narratives through competitive analysis and launch planning to maximize asset impact and market adoption.
Map customer journeys and personas for IT Solution Providers, and localize campaigns to improve experience and win rates across regions.

Job Description

Create marketing and sales enablement kits using current AI marketing tools to help sales teams and channel partners sell more products and solutions, including brochures, sales presentations, how-to-sell guides, FAQs, datasheets, social messaging, SEO-optimized product landing pages, web banners, and other digital marketing content.
Identify gaps in competitor messaging and positioning through competitive analysis to inform differentiated product, solution, and portfolio narratives.
Assist in developing launch strategy, planning, timelines, and related workstreams to maximize the impact of marketing assets and launch execution.
Collect, compile, and organize technical document kits in partnership with product and R&D teams, including setup sheets, submittal drawings, 3D renderings, bid specifications, competitor comparisons, and related technical collateral.
Draft video content storyboards and scripts, guide third-party agencies in developing videos and lifestyle creative assets, and appear and present in product content such as promotional and training videos.
Assist with culturally appropriate and localized marketing campaigns that tell compelling stories and customer successes to support new offer ramp-up in regions.
Support the production and editing of A+, E+, and Rich Media Content for e-commerce syndication across regions.
Assist in shaping the T&E portfolio digital journey on SE.com, including landing pages, CaaS product range pages, and the product selection journey, and support related digital experiences on APC.com as needed.
Research and analyze target customer preferences, challenges, and buying behaviors for IT Solution Providers to inform customer journey mapping and improve the customer experience across key touchpoints.
Support the development of nuanced customer personas, Uninterruptible Power Supply product and portfolio messaging, positioning, and concise value propositions based on personas and route to market.

Schneider Electric

Schneider Electric is a global energy technology leader, driving efficiency and sustainability by electrifying, automating, and digitalizing industries, businesses, and homes. Its technologies enable buildings, data centers, factories, infrastructure, and grids to operate as open, interconnected ecosystems—enhancing performance, resilience, and sustainability. The portfolio includes intelligent devices, software-defined architectures, AI-powered systems, digital services, and expert advisory. With 160,000 employees and one million partners in over 100 countries, Schneider Electric is consistently ranked among the world’s most sustainable companies. www.se.com Follow us on:https://www.facebook.com/SchneiderElectrichttps://www.x.com/SchneiderElechttps://www.x.com/SE_Careershttps://www.instagram.com/schneiderelectrichttps://www.youtube.com/schneiderelectrichttps://www.tiktok.com/@schneiderelectric_global

Rueil-Malmaison, Île-de-France, FRA

87K employees (4,764 in marketing)

www.se.com