Product Marketing Manager, Salon and Spa

USA (Remote)

$83K/yr – $114K/yrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own the market strategy as the SME for Boulevard in key markets and drive where the business wins there.

  • Market Ownership: define and own regional playbooks, coordinate with product, marketing, and sales to win in each market.

Job Description

Responsibilities

  • Be the resident SME on these markets and the strategic lead for where Boulevard plays to win in each.

Benefits

  • ✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.
  • 🏝 Take a break whenever you need with our flexible vacation day policy.
  • 🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.
  • 💚 Family planning resources and specialized support programs.
  • 🔮 Equity: get ahead on the ground floor and grow with Boulevard.
  • 💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.
Boulevard logo

Boulevard

3.8 Glassdoor

Boulevard is the business management platform trusted by the fastest-growing salons, spas, and med spas. We’ve earned the trust of thousands of businesses across the nation by striving to give them the same incredible service and support they give their clients. Our innovative platform delivers personalized, enjoyable experiences with online appointment scheduling, seamless business management, marketing, and payments that are simple, elegant, and reliable.Developed in collaboration with industry-leading owners and operators, our easy-to-use platform-as-a-service is carefully designed to drive revenue, automate workflows, and convert every visitor into a valuable, long-term client. By facilitating a better, more personalized client experience, we empower businesses to give their clients more of the magical moments that matter most. As a venture-backed, fully remote startup based in Los Angeles, we are innovating at the intersection of beauty and technology. We are thoughtfully unapologetic about challenging the status quo in our pursuit to help people become the best version of themselves. We leverage technology, design, and style to unleash the untapped potential in all of us, drive real results, and improve the lives of our customers and the clients they serve. We’re just getting started 🚀 Learn more and join our cause here: https://joinblvd.com/careers

Founded in 2016
Los Angeles, California, USA
534 employees (36 in marketing)
65% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$57.5K
Traffic Source Mix
Search
38.7%
Direct
50.7%
Referral
6.5%
Social
3.6%
Paid
0.4%

Headcount Trend

Current headcount: ~538

Marketing Team

Marketing Team Size
21 (4% of company)
Median Career Experience
13 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$188M
Last Raise
$80M
Series D, 8 months ago

Funding History

  • Jul 2025
    Series D • $80M
  • Aug 2022
    Series C • $70M
  • Nov 2020
    Series B • $27M

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