Responsibilities

• Develop messaging and positioning for new product launches and integrated campaigns, in partnership with product, marketing and sales.
• Serve as the financial services subject matter expert across marketing, validating campaign messaging, event content and sales enablement materials for domain accuracy.
• Partner with the content team to ensure accurate, practitioner-level representation of financial workflows and customer pain points across all audience-facing assets.
• Maintain current, on-brand solution content on the company website in partnership with the web team.
• Build competitive positioning that highlights meaningful differentiation for buyers who know the space.
• Support demand generation by applying domain knowledge to targeting, messaging and content strategy to improve lead quality and conversion

Requirements

• 3–5 years of experience in product marketing, marketing communications or go-to-market roles in B2B software, fintech or financial services.
• Direct experience working in or alongside financial services operations. You understand how finance and accounting teams work, what slows them down and what good technology looks like from a practitioner’s perspective.
• Familiarity with enterprise financial software, whether gained through an end-user role, implementation, consulting, presales or customer success.
• Demonstrated ability to create messaging, positioning documents, case studies, solution briefs and web copy for technical B2B audiences.
• Strong written communication skills, with the ability to translate complex concepts into clear narratives for C-level and practitioner audiences alike.
• Experience collaborating cross-functionally with product, sales and other business teams in a fast-paced environment.

Benefits

• The opportunity to build in a fast-paced start-up environment with experienced industry leaders
• A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning.
• Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
• In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in.
• Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team
• We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!
• Competitive salary, bonuses, and equity
• Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
• Employee giving match
• Mobile phone stipend
• R&R days so you can rest and recharge
• Generous wellness reimbursement and weekly onsite & virtual programming
• Generous vacation policy - work with your manager to take time off when you need it
• Industry-leading parental leave policies. Family planning benefits.
• Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events