Own ISV / SaaS Go-to-Market Strategy and drive launches for embedded payments across ISV and SaaS segments.

• Own ISV / SaaS Go-to-Market Strategy
• Lead positioning and messaging for NMI’s embedded payments solutions across ISV and SaaS segments.
• Define clear value propositions for technical buyers (CTOs, developers, product leaders) and commercial buyers (founders, GMs, revenue leaders).
• Develop differentiated narratives that articulate why NMI is the platform of choice for embedding payments.
• Partner with Product Management to influence roadmap decisions using market insights and competitive intelligence.Be the customer and go-to-market expert to drive adoption of our platform
• Drive Product Launches & Market Adoption

Responsibilities

• Lead end-to-end go-to-market execution for new products, features, and enhancements.
• Collaborate cross-functionally across product, sales, corporate marketing, and channel marketing to ensure successful launch execution.
• Create launch plans, enablement materials, customer-facing messaging, and internal readiness programs.
• Support product-led growth initiatives by aligning messaging with onboarding flows, documentation, and developer experiences.
• Deeply Understand the ISV Ecosystem
• Serve as the in-house expert on ISV and SaaS buyer personas.
• Conduct market research to understand trends in embedded finance, developer tooling, PayFac models, and platform monetization.
• Monitor competitors and evolving market dynamics to refine NMI’s differentiation strategy.
• Translate ecosystem shifts into actionable messaging and strategic recommendations.
• Build Sales & Channel Enablement
• Develop high-impact sales enablement tools, including pitch decks, battlecards, case studies, messaging frameworks, ROI narratives, solution narratives and use cases.
• Help sales articulate technical value in commercial terms — and commercial value in technical credibility.
• Support lifecycle messaging that drives adoption, expansion, and retention among ISV partners.
• Partner with channel marketing to equip ISOs and reseller partners with compelling ISV-focused messaging.