Product Marketing Manager, qPCR systems & Reagents

Indianapolis, IN (Unknown)

$102K/yr – $189K/yrSenior Level5+ years exp

Posted 2 weeks ago

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Job Summary

Own the field enablement and portfolio SME role for diagnostic platforms, translating lab workflows and assay validation into sales-ready storytelling and technical assets.

Lead field-facing enablement and technical storytelling to convert lab needs into practical value for clinical decision makers.
Own cross-functional collaboration with Sales, Medical Affairs, and Global lifecycle partners to shape pipelines and validation pathways.
Build a reusable library of competitive insights and scientific assets to guide Open-Channel and assay menus across key accounts.

Job Description

Responsibilities

6-Month Deliverables: Portfolio SME Mastery: Develop deep technical and clinical fluency to become the internal Subject Matter Expert (SME) on the assigned instrumentation and assay portfolios.
6-Month Deliverables: Installed Base& Market Audit: Map out the current U.S. installed base to evaluate system utilization trends and identify immediate conversion opportunities for LightMix assay menus.
6-Month Deliverables: Field Stakeholder Discovery: Complete a listening tour with sales, technical support, and applications teams to document active customer pain points and system validation hurdles.
6-Month Deliverables: Immediate Sales Enablement: Target immediate gaps in current marketing collateral and training tools, delivering quick-turn resources to help the sales team progress active pipeline opportunities.
12-Month Deliverables: Field Technical Consultation: Travel into the field to engage directly with Lab Directors, PhDs, and laboratory scientists, leading peer-level technical discussions around assay development techniques and validation protocols.
12-Month Deliverables: Technical Storytelling: Deliver high-impact technical presentations to prospective customers, translating complex molecular data and instrument specifications into value-driven stories that resonate with clinical decision-makers.
12-Month Deliverables: Peer Network Building: Connect existing power users with prospective accounts to build an informal "knowledge-exchange" network where labs can share workflow optimization and LDT validation experiences.
12-Month Deliverables: Competitive Workflow Analysis: Evaluate competitive open-channel extraction and PCR platforms to map out our portfolio's technical and operational advantages.
12-Month Deliverables: Scientific Asset Mapping: Partner with Medical Science Affairs (MSA) to organize customer validation protocols and peer-reviewed data into a practical reference library for the sales force
24-Month Deliverables: Establish Diagnostic Center of Excellence (DCOE) Sites: Partner with high-volume accounts to establish reference laboratory models running standardized sample-to-answer workflows (MagnaPure extraction to LightCycler Pro/z480).

Key Responsibilities

Sales/Field Support: Travel up to 25% of time in the field supporting the field teams and developing relationships with KOLs.
Competitive Positioning: Maintain deep market intelligence regarding competitive automated extraction platforms, open-system box-swaps, and alternative open-channel solutions.
Lead Generation Engine: Initiate key marketing and lead-generation activities, such as digital marketing, presence at key diagnostic trade shows (e.g., AMP, ADLM), white papers, and regional sales-enablement tools.
Product Management Operations: Perform daily product management tasks for the core portfolio, including pipeline forecasting, tracking in Salesforce.com, pricing coordination, and back-order monitoring.
Commercial Content Creation: Manage the creation of technical sales enablement collateral, white papers, regional toolsets, and digital marketing programs.
Cross-Functional Strategy Alignment: Work closely with Sales leadership, local applications/support teams, and Global lifecycle partners to align regional tactics with corporate revenue targets.
Voice of Customer (VoC): Translate field insights regarding software performance, assay compatibility, and competitive threats into technical feedback for Global lifecycle product updates.
Work with functional groups in the US& Global organizations to perform ongoing product management of LightCyler Pro and MagnaPure and associated reagents and consumables, including forecasting, pricing strategies, back-order management, funnel management in Salesforce.com, etc., pricing strategies, back-order management, funnel management in Salesforce.com, etc.

Roche

4.2 Glassdoor

Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives. The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare – a strategy that aims to fit the right treatment to each patient in the best way possible.Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and diseases of the central nervous system. Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.Founded in 1896, Roche continues to search for better ways to prevent, diagnose and treat diseases and make a sustainable contribution to society. The company also aims to improve patient access to medical innovations by working with all relevant stakeholders. Thirty medicines developed by Roche are included in the World Health Organization Model Lists of Essential Medicines, among them life-saving antibiotics, antimalarials and cancer medicines. Roche has been recognised as the Group Leader in sustainability within the Pharmaceuticals, Biotechnology & Life Sciences Industry ten years in a row by the Dow Jones Sustainability Indices (DJSI).For more information, please visit https://careers.roche.comRead our community guidelines here: https://www.roche.com/some-guidelines.htm#Roche #Biotechnology #Pharmaceuticals #Diagnostics #Healthcare #PersonalisedHealthcare #GreatPlaceToWork #Innovation

Founded in 1988

Basel, Basel, CHE

103K employees (4,443 in marketing)

roche.com

85% recommend to a friend

89% CEO approval