Product Marketing Manager

Santa Barbara, CA (Hybrid)

$40/hr – $90/hrMid Level5+ years expTemporary

Posted 2 weeks ago

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Job Summary

Own end-to-end product launches and GTM execution while shaping messaging, enablement content, and cross-functional collaboration across Product, Sales, Client Services, Operations, Legal, and Marketing. Lead strategic initiatives, market feedback loops, and customer communications to drive adoption and value realization.

  • Develop messaging and customer communications that reflect product value
  • Coordinate cross-functional launch readiness and asset delivery
  • Translate technical features into clear business value for advertisers, publishers, and partners

Job Description

Responsibilities

  • Product Launches & Go-to-Market Execution
  • - Support end-to-end launch planning and execution for new products, features, and platform enhancements.
  • - Develop go-to-market plans, positioning, messaging, and customer communication strategies.
  • - Coordinate launch activities across Product, Sales, Client Services, Operations, Legal, and Marketing teams.
  • - Track launch readiness and ensure timely delivery of launch assets.
  • Product Marketing & Messaging
  • - Create customer-facing messaging, value propositions, FAQs, presentations, and support content.
  • - Develop and maintain product documentation and enablement materials.
  • - Partner with product managers to understand features and customer benefits.
  • - Ensure messaging is consistent across customer touchpoints.

Requirements

  • 5+ years of experience in Product Marketing, Go-to-Market Strategy, Product Management, or a related role.
  • Demonstrated experience launching software, SaaS, advertising technology, marketing technology, or digital platform products.
  • Strong project management and organizational skills.
  • Exceptional written and verbal communication skills.
  • Ability to work independently and manage multiple priorities in a fast-paced environment.
  • Experience collaborating across technical, commercial, and operational teams.

Preferred

  • Experience in affiliate marketing, digital advertising, partnerships, payments, SaaS platforms, or marketing technology.
  • Experience creating sales enablement and customer education materials.
  • Familiarity with product launch frameworks and change management practices.
  • Experience working in matrixed organizations with cross-functional collaborators.

Benefits

  • Flexible time off without the hassle of accrual
  • A generous number of paid holidays
  • Company-sponsored team-building events
  • An Employee Referral Program
  • Annual recognition awards
  • Hybrid work arrangements for optimal work-life balance
  • Parental bonding leave
  • Backup care options for children and elders
  • An employee discount program
  • International SOS program for global support
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
148