Responsibilities

• Develop a deep understanding of your target market, including buyer personas, key uses cases, and customer needs
• Develop and own product positioning, messaging and value propositions for our Data products
• Own competitive positioning for Procore AI
• Translate messaging to content across different channels – web copy, webinars, field events, sales decks, blogs, whitepapers
• Plan and run product launches in close partnership with Product Management
• Work closely with the Demand Generation team to develop lead generation strategies and integrated marketing programs
• Arm the sales organization to effectively deliver Procore’s AI & Data value proposition to customers and prospects, supported by sales assets along the customer lifecycle
• Effectively collaborate across different teams at Procore, such as Sales, Marketing, Sales Enablement, and Product Management

Requirements

• 4+ years of experience in product marketing at B2B SaaS and/or AI companies
• Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple, intuitive and effective communications
• Results orientation with a strong ability to define compelling messaging and translate this to high quality customer-facing content (web copy, sales presentations, etc.)
• Experience and interest in applying AI to your craft
• Experience partnering closely with Sales on messaging, content, and playbooks
• Experience collaborating with other Marketing functions (Demand Gen, Web, Content Marketing, Field Marketing)
• Exceptional project management and organizational skills
• Self-starter with the ability to succeed in a fast-paced environment
• Experience in the construction industry and/or the con-tech landscape or with data products is a plus
• Bachelor’s degree in computer science, marketing, business, or equivalent work experience; MBA is a plus