Product Marketing Manager, Privacy and Video Security

San Mateo, CA (On-site)

$140K/yr – $200K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Drive Verkada’s privacy and data-security narrative while shaping product messaging, GTM assets, and the Trust Hub; serve as the cross-functional expert across Video Security and privacy to accelerate pipeline and win rates through clear, defensible positioning.

  • Own narrative and messaging for privacy/security to differentiate Verkada and communicate value to enterprise buyers.
  • Lead asset creation and the Trust Hub expansion to enable transparent, customer-facing data practices.
  • Collaborate with Product, Sales, and Demand Gen to translate technical privacy concepts into compelling outbound collateral and field enablement.

Job Description

Responsibilities

  • Hone Verkada’s privacy and security narrative: Clearly articulate how Verkada differentiates itself, our fundamental approach to data protection, and how these practices deliver value to our customers. Refine and adapt our messaging and positioning strategies in response to product developments, competitor movements, and public sentiment.
  • Drive proactive privacy thought leadership and asset creation: Author, advise on, and elevate high-impact collateral – including technical whitepapers, one-pagers, blogs, videos, and sales decks – to position Verkada as the definitive authority in the space. Take complete ownership of the Verkada Trust Hub webpage, significantly expanding its depth to turn it into a comprehensive, best-in-class destination for public transparency.
  • Execute Video Security product launches: Bring new Video Security products and features to market by developing competitively differentiated messaging and positioning, setting a go-to-market plan, and planning and creating deliverables in order to maximize impact.
  • Serve as a cross-functional subject matter expert: Act as a definitive expert on both Video Security and data privacy across our product portfolio. Unite Marketing, Sales, and Product teams to drive commercial results, lead Executive Briefing Center (EBC) sessions, and directly empower our field organization to navigate complex technical privacy evaluations.
  • Enable the go-to-market engine: Partner closely with Sales, Demand Generation, Creative, and Channel Marketing teams to accelerate pipeline growth. Translate complex hardware capabilities and technical privacy frameworks into high-impact outbound marketing assets and field collateral that directly improve win rates.

Requirements

  • 2-4+ years of product marketing or related experience in B2B SaaS or IoT
  • Exceptional writing skills with meticulous attention to detail and ability to write content for a variety of audiences, including highly technical content
  • Extreme curiosity and desire to dive deep into the weeds of all things privacy and enterprise data security. Even if you do not have a technical background, you are excited to spend hours learning the intricacies of Verkada’s architecture so you can feel confident speaking with highly technical buyers
  • Self-directed and able to operate independently in a fast-paced environment
  • Experience working cross-functionally with teams including Product, Communications, Sales, Demand Generation, and Creative
  • Bachelor’s degree required

    Benefits

    • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
    • Nationwide medical, vision and dental coverage
    • Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
    • Expanded mental health support
    • Paid parental leave policy & fertility benefits
    • Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
    • Professional development stipend
    • Wellness/fitness benefits
    • Healthy lunches provided daily
    • Commuter benefits
    Verkada logo

    Verkada

    3.5 Glassdoor

    Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform.A leader in cloud physical security, Verkada unifies video security, access control, sensors, alarms, intercoms, and workplace tools through one connected platform—Verkada Command—empowering teams to act proactively and create safer, smarter environments.

    Founded in 2016
    San Mateo, California, USA
    2.6K employees (157 in marketing)
    62% recommend to a friend
    81% CEO approval

    Traffic Signals

    Monthly Visitors
    1.4M
    Monthly Google Ads Budget
    $278.3K
    Traffic Source Mix
    Search
    28.1%
    Direct
    65.2%
    Referral
    4.8%
    Social
    0.7%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~2.6K

    Marketing Team

    Marketing Team Size
    102 (4% of company)
    Median Career Experience
    8.5 years
    Median Tenure
    2 years
    Marketing Roles Posted (Last 30 Days)
    1

    Funding

    Total Funding
    $814.3M
    Last Raise
    $20M
    Series Unknown, 3 months ago

    Funding History

    • Dec 2025
      Series Unknown • $20M
    • Sep 2025
      Debt Financing • $150M
    • Feb 2025
      Series E • $200M

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