Product Marketing Manager, Prime Video US Streaming

New York City, NY (On-site)

$72K/yr – $125K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the end-to-end marketing for Prime Video third-party content, driving awareness, engagement, and growth through cross-functional launches, performance insights, and scalable processes.

  • Content Partner Launches: Lead cross-functional coordination with creative, merchandising, and marketing teams to ensure high-quality delivery.
  • Performance Analytics: Analyze campaign and content metrics and deliver leadership-ready insights and reporting.
  • Operational Excellence: Develop scalable processes and frameworks that drive consistency and efficiency across marketing programs.

Job Description

Responsibilities
  • Support the strategy and execution of marketing campaigns that drive awareness, engagement, and growth for third-party content on Prime Video
  • Lead cross-functional coordination for content partner launches, working with creative, merchandising, and marketing teams to ensure high-quality delivery
  • Analyze campaign and content performance metrics, delivering insights and reporting to senior leadership on a recurring basis
  • Coordinate with programming, creative, and partner teams to align marketing efforts with broader Prime Video priorities
  • Develop scalable processes and frameworks that drive consistency and efficiency across marketing programs
  • Represent the team in cross-functional planning for seasonal programming
  • Advocate for the partner and customer experience
Requirements
  • 2+ years of professional non-internship marketing experience
  • Experience in Excel and PowerPoint
  • Experience using data and metrics to measure impact and determine improvements
  • Experience with onsite marketing, lifecycle marketing and digital advertising
  • Bachelor's degree in marketing, advertising, business or equivalent
Preferred
  • Knowledge of basic SQL queries
  • Experience with A/B or multivariate testing
  • Experience automating a complex process
  • Experience equally comfortable building strategic marketing plans and executing at a tactical level
Benefits
  • Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parential leave
  • Learn more about our benefits at https://amazon.jobs/en/benefits
Prime Video & Amazon MGM Studios logo

Prime Video & Amazon MGM Studios

Prime Video delivers an entertainment destination unlike any other—fast, reliable, personal, effortless, and delightful. The Prime Video team comprises individuals who are all obsessively focused on one mission: to give consumers the world’s best-in-class digital video customer experience.Amazon Studios is the home for talent, creating and producing original films and television series for a global audience. Original series all premiere exclusively on Amazon Prime Video, which is available in over 200 countries and territories.

Founded in 2006
Seattle, Washington, USA
8.3K employees (3,207 in marketing)

Traffic Signals

Monthly Visitors
10M
Monthly Google Ads Budget
$366.9K
Traffic Source Mix
Search
30.2%
Direct
52.3%
Referral
8.6%
Social
7.9%
Paid
0.7%

Headcount Trend

Current headcount: ~8.3K

Marketing Team

Marketing Team Size
2,180 (26% of company)
Marketing Roles Posted (Last 30 Days)
4

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