Product Marketing Manager, Prime & Markets

USA (Hybrid)

$140K/yr – $165K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own institutional GTM for Prime and Markets with a focus on tough audiences like hedge funds and market makers, translating complex liquidity and execution concepts into credible narratives.

  • Market & Product Positioning: Own messaging for spot, futures, options, cross-margin and liquidity access, validating narratives with Sales, Product, Legal, and clients.
  • GTM Launch & Enablement: Lead major launches from product readiness to sales enablement, client enablement, sequencing and events.
  • Enablement Content: Build high-signal talk tracks, FAQs, battlecards, and demos that reflect real objections and buying behavior.

Job Description

Responsibilities
Own positioning and messaging for Prime and Markets across spot, futures, options, cross-margin, execution, and liquidity access, pressure-testing narratives with Sales, Product, Legal, and clients to ensure credibility at institutional scale.
Requirements
5+ years in product marketing, product strategy, or institutional GTM, with direct experience in institutional trading, derivatives (futures, options, margining, execution models), or market infrastructure.
Proven track record building GTM strategies and positioning for technically complex products, with the ability to simplify systems like liquidity, capital efficiency, and market structure into clear, compelling narratives for sophisticated trading firms.
Demonstrated success partnering cross-functionally with Product, Sales, Legal, and Comms to deliver launches and enablement that drive measurable client adoption.
Fluency in the language of institutional markets - comfortable discussing risk, margining, execution workflows, and capital efficiency with hedge funds and market makers.
Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
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Coinbase

3.8 Glassdoor

Founded in June of 2012, Coinbase is a digital currency wallet and platform where merchants and consumers can transact with new digital currencies like bitcoin, ethereum, and litecoin. Our vision is to bring more innovation, efficiency, and equality of opportunity to the world by building an open financial system. Our first step on that journey is making digital currency accessible and approachable for everyone. Two principles guide our efforts. First, be the most trusted company in our domain. Second, create user-focused products that are easier and more intuitive to use.

Founded in 2012
First, West Virginia, USA
7.2K employees (403 in marketing)
63% recommend to a friend
72% CEO approval

Traffic Signals

Monthly Visitors
32.8M
Monthly Google Ads Budget
$1M
Traffic Source Mix
Search
17.9%
Direct
76.7%
Referral
4.6%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~7.2K

Marketing Team

Marketing Team Size
243 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$4.5B
Last Raise
$2.6B
Post IPO Debt, 7 months ago

Funding History

  • Aug 2025
    Post IPO Debt • $2.6B
  • Mar 2025
    Post IPO Equity • $8M
  • Mar 2024
    Post IPO Debt • $1.1B

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