Responsibilities

• Own and continuously refine ICP definitions and buyer personas to ensure precise targeting and differentiated messaging across enterprise segments
• Develop a results-driven GTM strategy aligned to revenue targets and growth objectives
• Execute the GTM strategy to drive pipeline growth, market expansion, and revenue attainment
• Lead targeted, data-driven campaigns across enterprise segments (buyer groups, multi-location, corporate, RevolutionEHR Insiders) to drive pipeline and revenue
• Partner with Performance Marketing and Sales to design and execute ABM strategies that accelerate pipeline creation, expansion, and deal velocity
• Build and cultivate strategic partnerships to co-develop high-impact marketing initiatives and amplify reach
• Translate customer and partner insights into clear, compelling messaging that resonates with enterprise audiences
• Develop creative briefs and collaborate with Marketing Operations to deliver tailored, high-quality sales enablement assets
• Support complex sales cycles with customized, high-impact content that advances deals and reduces friction
• Own the strategy, execution, and ROI tracking of integrated, multi-channel campaigns, including co-marketing and expansion initiatives
• Execute targeted outreach strategies based on ICP segmentation to drive engagement, conversion, and account penetration
• Create enterprise-focused content (case studies, webinars, testimonials) to build credibility, trust, and market authority
• Launch and scale peer-driven and community-led programs to influence enterprise buyers and accelerate decision-making
• Contribute to scalable GTM playbooks that support repeatable enterprise growth and expansion
• Identify, test, and activate new acquisition channels to drive incremental pipeline and diversify demand sources
• Partner cross-functionally with Sales, Product, Performance, and Content teams to align messaging, optimize campaigns, and maximize impact
• Track performance, pipeline contribution, and ROI, using insights to continuously refine strategy, targeting, and execution

Requirements

• 6+ years of B2B SaaS marketing experience; healthcare experience preferred
• Experience supporting enterprise or account-based marketing (ABM) strategies
• Strong ability to collaborate with Sales on complex, multi-stakeholder deals
• Proven success executing integrated marketing campaigns that drive pipeline and revenue
• Strong understanding of B2B buying groups and long sales cycles
• Excellent cross-functional collaboration and stakeholder management skills
• Experience with marketing automation, CRM, and project management tools (HubSpot, Salesforce, Asana)
• Highly organized, data-driven, and able to manage multiple priorities
• Strong written and verbal communication skills with the ability to translate complex ideas into clear messaging

Benefits

• Comprehensive health, dental, and vision coverage
• Wellness benefits supporting physical, mental, and lifestyle health
• Flexible paid time off, sick time, and company holidays
• 401(k) plan with company match
• A culture that values innovation, collaboration, and growth
• A team that genuinely cares about making an impact