Product Marketing Data Manager
Maslow Media Group, Inc.
USA (Remote)
$60/hr - $75/hrIn-houseFull-timeMid level2+ years exp.
2 hrs ago
Product Marketing Manager - Payments
USA (Hybrid)
$120K/yr – $130K/yrSenior Level5+ years expFull time
Posted 5 weeks ago
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Job Summary
Own Payments GTM for PracticeTek across healthcare verticals, shaping market positioning and driving cross-functional launches that lift pipeline and attach rates.
- Growth Infrastructure: Build and track the go-to-market framework for Payments across brands, enabling coordinated launches and adoption.
- Messaging & Enablement: Create differentiated messaging, enablement assets, and customer proof points to lift sales effectiveness.
- Market Expert & Strategy: Own healthcare payments knowledge to influence product positioning and respond to regulatory trends.
Job Description
Responsibilities
- Own and execute the go-to-market strategy for PracticeTek’s Payments platform, translating a unified value proposition into market-specific positioning across chiropractic, vision/optometry, orthodontics, and wellbeing verticals.
- Drive successful launches and adoption of Payments capabilities across multiple EHR brands by partnering with Product, Sales, Customer Success, and Marketing teams to deliver coordinated, customer-centric go-to-market programs.
- Build and maintain differentiated messaging, sales enablement materials, customer proof points, and content assets that increase sales effectiveness and accelerate Payments attach rates.
- Serve as the market expert for healthcare payments, leveraging customer insights, competitive intelligence, industry trends, and regulatory developments to strengthen positioning and influence product strategy.
- Measure and optimize marketing performance by connecting campaigns, enablement initiatives, and content engagement to pipeline growth, attach rate improvements, and revenue outcomes.
PracticeTek
3.3 Glassdoor
PracticeTek was established by investors and entrepreneurs who came together with a vision for the future of healthcare: high-quality care delivered seamlessly and on demand, without the burden and confusion of traditional systems. We are a collection of best-in-class software solutions that serve the retail healthcare market, including dental, orthodontic, chiropractic, optometry, and dermatology practices. Our solutions empower allied professionals to connect with their patients and grow their business. The result is better care, lower workloads for staff, and less overhead costs for providers — which means more resources for improving patient care. PracticeTek invests in middle-market, retail-healthcare SaaS companies. Established by industry veterans with decades of experience at the helm of successful software enterprises, PracticeTek provides opportunities for entrepreneurs to accelerate their personal wealth, continue to run and grow their business, while collaborating with other like-minded entrepreneurs to continue their legacy and impact the future of healthcare. PracticeTek is an investment firm with a mission: we partner with founders who are changing healthcare for all.
Founded in 2020
San Diego, California, USA
243 employees (34 in marketing)
60% recommend to a friend
78% CEO approval
Traffic Signals
Monthly Visitors
8K
Traffic Source Mix
Search
29.4%
Direct
46.1%
Referral
6.3%
Social
16.6%
Paid
1.5%
Headcount Trend
Current headcount: ~243
Marketing Team
Marketing Team Size
26 (11% of company)
Median Career Experience
13 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
1
