Product Marketing Manager

Kentucky, USA (Remote)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Shape Pantheon’s future by turning market shifts and customer ambitions into a cohesive product narrative, alignment across Product, Sales, and Marketing, and a compelling GTM story that moves buyers from today’s value to tomorrow’s vision.

  • Own core product storytelling across website, launch materials, and sales assets to reinforce current value and future opportunities.
  • Lead launch storytelling and cross-functional GTM alignment to turn product releases into milestones in Pantheon’s broader narrative.
  • Translate market signals and customer aspirations into differentiated positioning and category leadership messaging.

Job Description

  • Vision & Narrative Leadership
  • Category Storytelling: Develop and own Pantheon's forward-looking product narrative — articulating not just what we build today, but why it matters for the future of the web.
  • Thought Leadership Content: Create high-impact content (keynote narratives, manifestos, vision briefs, point-of-view pieces) that positions Pantheon as a category leader and shapes industry conversation.
  • Market & Customer Insight
  • Emerging Trends: Continuously scan the market for shifts in how developers, marketers, and digital teams build and operate web experiences — and translate those signals into sharper positioning.
  • Customer Aspiration Mapping: Go beyond pain points to understand what customers are trying to become — and build messaging that speaks to their ambitions, not just their problems.
  • Positioning & Messaging
  • Vision-Led Messaging: Craft positioning that connects Pantheon's product roadmap to a larger market opportunity, making prospects feel the urgency and excitement of what's coming.
  • Product Narrative Development: Own core product messaging across the website, launch materials, and sales assets — ensuring every touchpoint reinforces both present-day value and future vision.
  • Launch Storytelling: Lead the narrative strategy for major product launches, ensuring releases feel like meaningful milestones in a larger story — not just feature drops.
  • Cross-Functional Alignment: Partner with Product, Sales, and Marketing to ensure GTM motions are anchored in a coherent, exciting vision rather than disconnected feature announcements.
  • Sales & Enablement: Vision Enablement: Equip Sales with the language, stories, and materials they need to sell not just today's product, but Pantheon's trajectory — helping customers buy into where we're going.
  • Product Partnership: Work closely with Product Management to get ahead of the roadmap, shaping how new capabilities are framed from the earliest stages of development.
  • 4+ years in Product Marketing, preferably in B2B SaaS, developer tools, or WebOps — with a track record of building compelling product narratives, not just executing launches.
  • 0-to-1 Product Experience: Must have hands-on experience taking a net-new product to market — from pre-launch positioning through initial adoption — where there was no existing playbook, customer base, or category to anchor to.
  • Storytelling Ability: Exceptional written and verbal communication skills, with a demonstrated talent for translating complex technology into inspiring, market-shaping stories.
  • Strategic Thinking: Proven ability to think beyond the immediate roadmap and connect product decisions to broader market trends and customer aspirations.
  • Collaboration: Highly effective working across Product, Sales, and Marketing — and comfortable influencing without authority.
  • Education: Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
  • Experience marketing products built on Drupal, WordPress, or similar CMS ecosystems.
  • Familiarity with the developer tools or digital agency market.
  • Proficiency with Salesforce, Amplitude, or similar GTM tools.
  • Industry competitive compensation and equity plan
  • Flexible time off, sick days, and 13 paid holidays
  • Comprehensive medical insurance including Health, Dental and Vision
  • Paid parental leave (plus fertility, adoption and other family planning benefits)
  • In-office workspace (San Francisco)
  • Monthly allowance for wellness, reading and access to LinkedIn Learning for continued development
  • Events and activities both team-based and company wide that inspire, educate and cultivate
Pantheon Systems, Inc logo

Pantheon Systems, Inc

Smarter Software and Media Services. Delivering powerful solutions for the promotional products community in Australia and New Zealand. Pantheon Systems is dedicated to providing the industry’s best technology and media services. Our solutions are designed to help you create a smarter business and deliver better results. From the most advanced end-to-end business software and custom website solutions to product research and industry-specific marketing services, our product portfolio is designed exclusively for the Australasian promotional products community. Join us to grow your business together. https://www.linkedin.com/redir/suspicious-page?url=www%2epantheon%2ecom%2eau

Founded in 1989
Magenta, New South Wales, AUS
2 employees

Traffic Signals

Monthly Visitors
1.7B
Monthly Google Ads Budget
$3.5M
Traffic Source Mix
Search
29.3%
Direct
66.8%
Referral
3%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~3

Marketing Team

Marketing Roles Posted (Last 30 Days)
1