Product Marketing Manager, Onsite & AI Marketing Lead WW International and Prime Shopping

Seattle, WA (On-site)

$109K/yr – $160K/yrSenior Level4+ years expFull time

Posted 1 day ago

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Job Summary

Own scalable cross-border retail merchandising from planning to analytics, and lead AI-enabled improvements and event-driven campaigns across regions.

  • Build repeatable processes and playbooks for onsite merchandising
  • Lead tentpole event planning and localized campaign strategies
  • Own end-to-end reporting, analytics, and insights across cross-border experiences

Job Description

Responsibilities

  • Scalable Mechanisms for Cross-Border Retail Merchandising
  • Build and own repeatable, scalable processes and playbooks for managing onsite merchandising across multiple international marketplaces and cross-border shopping experiences
  • Develop and maintain operational frameworks (calendars, briefs, tracking mechanisms) that enable consistent execution across regions and categories
  • Create reporting dashboards and performance reviews to drive visibility into merchandising effectiveness and inform optimization decisions
  • Partner with category, marketplace, and operations teams to align merchandising execution with cross-border business goals
  • Event & Seasonal Marketing/Merchandising
  • Own the onsite marketing and merchandising plan for tentpole events (Prime Day, Black Friday/Cyber Monday, Holiday, regional events) as they relate to cross-border international shoppers
  • Develop localized campaign strategies, creative briefs, and merchandising plans that resonate with international customer segments
  • Coordinate with central events teams, category managers, and creative partners to deliver cohesive cross-border event experiences
  • Conduct post-event analysis to measure performance, capture insights, and build institutional knowledge for future planning

Requirements

  • 4+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience managing and measuring marketing performance in various channels
  • Experience managing external partners to develop marketing programs
  • Experience presenting ideas to various levels of an organization to gain support for initiatives

Benefits

  • The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
  • USA, WA, Seattle - 109,100.00 - 160,000.00 USD annually
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