Product Marketing Manager

USA (Hybrid)

$85K/yr – $90K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive compliant mortgage marketing from idea to assets, coordinating with Legal, Compliance, and cross‑functional teams to convert needs into compliant, high‑performing assets.

  • Own go-to-market strategy and competitive positioning across customer and partner segments.
  • Lead creation of compliant, conversion-focused assets and translate mortgage guidelines into clear messages using AI-assisted rapid iteration.
  • Align with Legal/Compliance and analytics to optimize impact and continuously improve performance.

Job Description

Responsibilities

  • Develop go-to-market strategies and competitive positioning for loan products across customer and partner segments
  • Create comprehensive marketing materials (product sheets, guides, flyers, emails, presentations, video scripts, social media)
  • Utilize AI-powered tools to accelerate content creation and generate creative variations
  • Review and approve content submitted through retail channels, ensuring accuracy, brand consistency, and compliance
  • Audit and refresh existing assets based on guideline updates, leveraging AI to identify optimization opportunities
  • Transform Sales team needs into compelling, conversion-focused marketing materials
  • Ensure all materials comply with UDAAP regulations and fair lending principles
  • Maintain RESPA Section 8 compliance in all marketing activities and partnerships
  • Coordinate with Legal and Compliance team on required disclosures and regulatory updates
  • Translate complex mortgage guidelines into clear, compliant marketing messages

Requirements

  • Bachelor’s degree in business, marketing, or communications, or equivalent relevant experience
  • 2-5 years’ B2B & B2C marketing experience in mortgage or lending industry
  • Working knowledge of mortgage loan products (Conventional, Non-QM, FHA, VA, USDA, Jumbo, portfolio, brokered)
  • Working knowledge of mortgage regulatory requirements: – UDAAP compliance – Fair lending laws (ECOA, Fair Housing Act) – RESPA Section 8 anti-kickback provisions – Required disclosures (Loan Estimate, Closing Disclosure)
  • Ability to interpret mortgage guidelines and create compliant marketing campaigns
  • Exceptional organizational, project management, communication, and interpersonal skills
  • Strong attention to detail and commitment to regulatory compliance
  • Work Authorization: Must be able to verify identity and employment eligibility to work in the U.S.
  • Proven ability to manage multiple projects simultaneously with strong prioritization
  • Experience with cross-functional collaboration across Marketing, Sales, Operations, Product, Compliance, and Legal teams

Preferred

  • Experience with InDesign, Photoshop, Illustrator, and/or Canva
  • Proficiency with AI-powered marketing tools (content generation, design automation, analytics)
  • Asana or similar project management platform experience
  • NMLS license or loan origination experience
  • Demonstrated ability to leverage technology for increased efficiency
New American Funding logo

New American Funding

3.5 Glassdoor

Our Mission:New American Funding enables clients of all backgrounds to accomplish the American dream of homeownership by offering a diverse product suite, competitive pricing, and our promise to provide a timely and efficient closing. Our dedication to client service during the transaction extends after the closing while we service their mortgage. This passion for client service is displayed in every step of the homeownership experience with a focus on fulfilling our client’s needs in a manner that enhances their standard of living.We welcome thoughtful conversation. To keep this space respectful and helpful, please review our community guidelines. -https://bit.ly/4lkZf1vNew American Funding LLC NMLS #6606NMLS Consumer Access: http://www.nmlsconsumeraccess.org/EntityDetails.aspx/COMPANY/6606 State Licensing: https://www.newamericanfunding.com/legal/state-licensing/To view the Texas Complaint Notice, please go to www.newamericanfunding.com/legal/state-licensing/”

Founded in 2003
Tustin, California, USA
4.9K employees (300 in marketing)
58% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
584.9M
Monthly Google Ads Budget
$424.8K
Traffic Source Mix
Search
17.6%
Direct
57.3%
Referral
14.1%
Social
10.3%
Paid
0.7%

Headcount Trend

Current headcount: ~4.9K

Marketing Team

Marketing Team Size
265 (5% of company)
Median Career Experience
10 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
1

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