Product Marketing Manager, NA Creator & Partner Monetization at TikTok | New York City, NY | $108K/yr – $220K/yr

TikTok

Product Marketing Manager, NA Creator & Partner Monetization

New York City, NY (On-site)

$108K/yr – $220K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the GTM and partner strategy for a major TikTok One feature, shaping cross-market adoption among creators, agencies, and brands with launches, onboarding, and ongoing execution.

Growth Infrastructure: Align GTM, partnerships, and onboarding to drive feature adoption across creator marketing agencies and brands.
Product & Adoption: Prioritize partner impact, shape bundled solutions, and lead data-driven launches with cross-functional teams.
Scaling & Localization: Localize launches across North America and scale partnerships to reach more creators and businesses.

Job Description

Lead go-to-market and partner sales for a major new feature within TikTok One, driving adoption across creator marketing agencies and brands through strategic pitching, onboarding, and execution
Manage core operations for business planning and growth, including annual planning, OKRs, ongoing reporting and contract work, proactively resolving business issues.
Drive product and business adoption of creative product integrations and solutions
Ensure smooth launch and localization of new features or solution tiers in different North America markets
Develop tools, playbooks, templates, best practices for creators and brands: e.g., creator brief templates, compensation / contract models, style guides, content & campaign guidelines.
Project manage complex integrations with various partners
Strong aptitude for data analysis with the ability to interpret business and partner performance metrics to drive strategic insights and inform decision-making
Identify opportunities to scale existing solutions for more businesses and creators.
Define complex programs and integration paths with strategic partners to enable TikTok advertising, discovery, and creator monetization at scale.
Navigate ambiguity, solve complex problems independently, and drive initiatives to completion with efficiency and accountability.

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003

Los Angeles, California, US

71K employees (26,053 in marketing)

www.tiktok.com/about?lang=en

48% recommend to a friend

70% CEO approval