Responsibilities

• Build the go-to-market strategy for the self-serve product suite for startups, building the growth engine and driving adoption at different milestones of product maturity
• Define the positioning, messaging, and overarching narrative for Money Management direct products (Stripe Treasury + Cards + Capital + Atlas) that serve startups and SMBs
• Support product launches by defining audience segments, crafting launch narratives, coordinating cross-functional readiness, and executing launch activities
• Lead product announcements at major events like Sessions and Global Tours, including developing keynote narratives, activations and driving .com presence
• Partner with Product, Growth Marketing, and Analytics teams to create impactful growth and marketing campaigns that drive awareness and adoption on an ongoing basis
• Enable user-facing teams at Stripe, from Sales and User Operations, to understand the value of our products and competitive solutions (via pitch decks, FAQs, etc)

Requirements

• 8+ years of product marketing, growth marketing, or go-to-market experience
• Proven track record launching and scaling product-led growth motions (onboarding flows, in-product upsells, lifecycle email programs)
• Strong product instincts and strategic storytelling: ability to turn product capabilities into crisp positioning and narrative for keynotes, demos, and sales enablement
• Comfortable operating with a startup mindset: bias for action, comfortable with ambiguity, and able to iterate quickly and independently
• Be able to leverage data to proactively identify opportunities and drive impactful results
• Excellent written and verbal communication skills; able to translate technical features into customer-facing benefits
• Demonstrated ability to work collaboratively and effectively across cross-functional teams

Preferred

• Experience with financial products, fintech, or money management platforms
• Real-world founder or startup network and empathy: you\'ve been a founder, business owner, or worked closely with inception-stage founders (YC or accelerator ecosystem experience is a plus) and can speak their language
• Experience adapting go-to-market strategies for international markets