Responsibilities

• Define and execute comprehensive go‑to‑market plans for product launches and solution enhancements.
• Operate as a true self‑starter—identifying gaps, building plans independently, and driving initiatives forward with minimal oversight.
• Develop clear positioning, messaging, and value propositions for both technical and executive audiences.
• Own end‑to‑end development of marketing assets, including presentations, product sheets, case studies, landing pages, and digital content.
• Design visually compelling materials using modern graphic design tools, maintaining a high standard of brand consistency and professionalism.
• Partner with demand generation to execute integrated, multi‑channel campaigns.
• Build and manage email marketing programs, including campaign strategy, segmentation, and performance optimization.
• Develop automated nurture streams that move prospects through the funnel and generate measurable pipeline impact.
• Analyze performance metrics and continuously optimize for engagement and conversion.
• Conduct market research, competitive analysis, and voice‑of‑customer interviews.

Requirements

• 7+ years of product marketing experience in B2B industrial, instrumentation, or technology environments.
• Demonstrated self‑starter with a track record of independently driving initiatives from concept through execution.