Product Marketing Manager at McGraw Hill LLC. | USA

McGraw Hill LLC.

Product Marketing Manager

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing efforts to craft compelling, consistent messaging and enable cross-functional GTM execution for McGraw Hill’s education/health tech products.

Own or help create product narratives and enablement materials for diverse audiences.
Must-have: 3–5 years of product marketing experience with proven messaging skills in education, healthcare, or tech.
Standout: Collaborative cross-functional leadership with Sales, Marketing, CS, and Product, plus budget planning for events (up to 25% travel).

Job Description

Responsibilities

Craft compelling product narratives that clearly communicate value to key audiences and ensure consistency across products, markets, and channels.
Support product positioning and market alignment by combining customer insights, market trends, and institutional priorities to differentiate McGraw Hill’s offerings in the marketplace.
Develop and maintain enablement resources such as positioning guides, one-pagers, competitive summaries, and sales tools to empower go-to-market teams.
Conduct competitive and market intelligence to understand customer needs, motivations, and challenges—and translate these insights into actionable marketing strategies.
Contribute to pricing and packaging strategies for new products, ensuring clarity and alignment with customer and institutional needs.
Collaborate cross-functional with Sales, Marketing, Customer Success, and Product teams to ensure our products are effectively presented, understood, and adopted.
Co-manage creative and research budgets and support planning for events, conferences, and customer engagements (up to 25% travel may be required).

Requirements

Bachelor’s degree in marketing, business, health sciences, or a related field.
3–5 years of experience in product marketing, ideally within education, healthcare, or technology sectors.
Proven ability to translate complex products into clear, compelling messaging for diverse audiences.
Experience leveraging market research and persona development to inform go-to-market strategies.
Demonstrated success developing or maintaining sales enablement materials and product collateral.
Strong cross-functional collaboration skills and the ability to manage multiple projects simultaneously.
Analytical mindset and familiarity with tools like Marketo, Salesforce, Google or Adobe analytics platforms.
Proficiency with MS Office Suite, Adobe Creative Suite and/or Canva, and web-based collaboration tools such as Asana or Confluence.
Comfort using generative AI tools for creative and administrative tasks.

Benefits

Click here to learn more about our benefit offerings.
Additionally, a full range of medical and/or other benefits may be provided, depending on the position offered.

McGraw Hill LLC.

We are a leading global education company that partners with millions of educators, learners and professionals around the world. At McGraw Hill, we believe that your diverse experiences enrich the way you learn, teach and grow. Every educator teaches differently. Every institution has a unique approach. Every learner forges their own path to become who they want to be. We know that no two journeys are the same – and support your path, wherever it may take you. Our mission is to guide you along the path to unlock your potential, no matter where your starting point may be. Through our commitment to equity, accessibility and inclusion, we foster a culture of belonging that respects and reflects the diversity of the people and communities we serve. For over 130 years, we have never stopped innovating to meet the ever-changing needs of educators and learners – and will continue to support and celebrate your efforts every step of the way.Find your path to what’s possible. Learn more at https://careers.mheducation.com/

Founded in 1900

New York, New York, USA

7.6K employees (1,730 in marketing)

www.mheducation.com