Responsibilities

• Develop clear, differentiated positioning and messaging for target audiences and segments
• Lead go-to-market (GTM) strategy and execution for new product launches and feature releases
• Partner with Product Management to deeply understand the roadmap, customer needs, and competitive landscape
• Create high-impact sales enablement materials (pitch decks, battlecards, one-pagers, case studies)
• Work with Demand Gen and Content teams to plan and support campaigns that drive pipeline and adoption
• Conduct market, customer, and competitive research to inform strategy and messaging
• Define target personas, buyer journeys, and use cases
• Track product adoption, usage, and performance; translate insights into recommendations
• Support pricing and packaging strategy (as applicable)

Requirements

• 3–7+ years of experience in product marketing, product management, or related roles (B2B preferred)
• Strong ability to translate complex products into clear, customer-focused messaging
• Experience leading product launches and cross-functional GTM initiatives
• Solid understanding of sales processes and how to enable revenue teams
• Analytical mindset with experience using data to inform decisions
• Excellent written and verbal communication skills
• Comfortable working cross-functionally in fast-paced environments

Preferred

• Experience in SaaS or tech-driven companies
• Experience in post-acute care, particularly with physician groups
• Familiarity with competitive intelligence and market analysis frameworks
• Background working closely with Demand Gen, Growth, or Brand teams
• Experience with customer research (interviews, surveys, win/loss analysis)

Benefits

• Health Insurance : individual policy, employer/employee shared cost
• Teladoc : included in health insurance
• Flexible Spending Accounts : employee paid
• Disability Insurance : Short Term Disability-employer paid; Long Term Disability-employee paid
• Life Insurance : $50,000 employer paid, additional employee paid
• Accident Care : employee paid
• Critical Care : employee paid
• Dental Insurance : employee paid
• Vision Insurance : employee paid
• Legal & ID Shield : employee paid