Responsibilities

• Shape commercial value propositions, including sponsorship packages, exhibitor offerings, content and media products and lead generation opportunities, ensuring alignment with brand identity and market opportunities.
• Develop and refine account-based marketing (ABM) strategies that align with business objectives, product launches, and revenue targets.
• Partner with sales and other portfolio pillars to ensure strategic alignment on goals, messaging, and client engagement strategies.
• Drive forward planning efforts to ensure marketing strategies are proactive, data-driven, and designed to deliver measurable results.
• In collaboration with the Marketing Analytics Centre of Excellence, establish a regular reporting cadence to enable monitoring of key commercial KPIs, including MQL growth and quality, pipeline acceleration, rebooking rates, and client satisfaction score as well as campaign performance metrics.
• Understand campaign performance and client engagement data to identify trends, opportunities, and areas for improvement.
• Provide actionable insights and recommendations to the Director of Commercial Marketing, sales teams, and other stakeholders to inform strategy refinement and decision-making.
• Develop and present regular updates to communicate marketing impact, campaign performance, and next-step recommendations.
• Collaborate with the sales team to align on strategic goals, product launches, and pipeline priorities, ensuring consistent messaging and positioning.
• Provide the sales team with data-driven insights and messaging frameworks to enhance their engagement strategies and client conversations.

Requirements

• Proven experience in product marketing, with expertise in strategy development, KPI analysis, and data-driven decision-making.
• Strong ability to build cross-functional relationships, particularly with sales, brand, and product teams, to align shared goals.
• Exceptional analytical skills, with experience in forecasting, segmentation, and KPI reporting.
• Data-driven mindset with a focus on delivering customer-centric solutions and measurable outcomes.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Familiarity with analytics platforms and reporting tools to track and analyze performance.
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.
• Interest in applying advanced tools, such as AI, to enhance marketing strategies and improve lead generation.

Preferred

• Experience with AI-enabled marketing tools and platforms.
• Familiarity with ABM strategies in practice.

Benefits

• Great community: a welcoming culture with in-person and online social events, our Walk the World charity day and active colleague groups and networks.
• Broader impact: volunteer up to four days per year with charity match funding.
• Career opportunity: bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning.
• Time out: PTO 15 days, rising to 20 after 3 years, 25 after 6 years, plus 10 holidays, birthday leave, and work-from-anywhere up to four weeks a year.
• Competitive benefits: 401k match, health/vision/dental, parental leave and ESPP with 15% discount.
• Wellbeing: EAP, mental health support, wellness app access.
• Recognition: global awards and kudos programs.
• International collaboration: work with teams around the world.