Responsibilities

• Strategic Leadership: Shape commercial value propositions, including sponsorship packages, exhibitor offerings, content and media products and lead generation opportunities, ensuring alignment with brand identity and market opportunities.
• Develop and refine account-based marketing (ABM) strategies that align with business objectives, product launches, and revenue targets.
• Partner with sales and other portfolio pillars to ensure strategic alignment on goals, messaging, and client engagement strategies.
• Drive forward planning efforts to ensure marketing strategies are proactive, data-driven, and designed to deliver measurable results.
• KPI Analysis and Reporting: In collaboration with the Marketing Analytics Centre of Excellence, establish a regular reporting cadence to enable monitoring of key commercial KPIs, including MQL growth and quality, pipeline acceleration, rebooking rates, and client satisfaction score as well as campaign performance metrics.
• Understand campaign performance and client engagement data to identify trends, opportunities, and areas for improvement.
• Provide actionable insights and recommendations to the Director of Commercial Marketing, sales teams, and other stakeholders to inform strategy refinement and decision-making.
• Develop and present regular updates to communicate marketing impact, campaign performance, and next-step recommendations.
• Sales Alignment and Enablement: Collaborate with the sales team to align on strategic goals, product launches, and pipeline priorities, ensuring consistent messaging and positioning.
• Provide the sales team with data-driven insights and messaging frameworks to enhance their engagement strategies and client conversations.

Requirements

• Proven experience in product marketing, with expertise in strategy development, KPI analysis, and data-driven decision-making
• Strong ability to build cross-functional relationships, particularly with sales, brand, and product teams, to align shared goals
• Exceptional analytical skills, with experience in forecasting, segmentation, and KPI reporting
• Data-driven mindset with a focus on delivering customer-centric solutions and measurable outcomes
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
• Familiarity with analytics platforms and reporting tools to track and analyze performance
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities
• Interest in applying advanced tools, such as AI, to enhance marketing strategies and improve lead generation

Preferred

• Interest in applying advanced tools, such as AI, to enhance marketing strategies and improve lead generation.

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world