Responsibilities

• Lead alignment across Product, Policy, Risk, Operations, and Regional teams to improve how earners discover and access financial products.
• Develop value-driven messaging frameworks that convert complex financial features into simple, trusted solutions for earners. Create scalable narratives and campaign themes that explain eligibility, qualifications, repayment mechanics, and benefits without adding friction. Ensure financial services fit seamlessly into the broader earner earnings workstreams.
• Create a continuous engagement drumbeat-including lifecycle education, evergreen content, and new-feature rollouts to increase awareness and adoption of merchant financial tools. Drive improvements in product discoverability, onboarding, and repeat usage.
• Partner with regional operations and commercial teams to tailor financial product messaging and campaigns for local contexts, while maintaining global consistency. Build structured feedback loops with regional partners to identify awareness gaps, launch challenges, and opportunities to sharpen the value narrative across markets.
• Collaborate with research, data science, and risk teams to shape the learning agenda for Financial Services. Use qualitative and quantitative insights-such as earner awareness levels, application funnels, qualification drop-off, and usage trends-to refine messaging, improve product positioning, and guide the roadmap for future financial offerings.

Requirements

• 4+ years of marketing experience delivering highly successful engagement and acquisition strategies with 2+ years specifically in product marketing
• Bachelor's Degree

Preferred

• Experience working in fintech, B2C Product Marketing
• Can articulate the essence of complex products and the value they create
• Can develop a strong messaging hierarchy and effective content strategy plan
• The willingness and know-how to deeply understand the market, customers and competition
• Excellent written and verbal communication skills
• Comfortable presenting and sharing work with executive leadership
• Strong leadership presence and interpersonal skills with the ability to influence and motivate people at all levels across a broad variety of job functions
• Strong analytical skills - uses data to create insightful stories, inform strategies and guide decision making

Benefits

• All full-time employees are eligible to participate in a 401(k) plan.
• You will also be eligible for various benefits.