Product Marketing Manager HPE Private Cloud

San Jose, CA (Remote)

$136K/yr – $275K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Own the private cloud positioning and proof points that drive pipeline to executive and technical buyers.

  • Own the private cloud positioning and proof points that drive pipeline to executive and technical buyers.
  • Lead cross‑functional launches, assets, and sales enablement to keep messaging consistent.
  • Shape packaging, pricing, and market differentiation with product, demand gen, and field teams to lift win rates.

Job Description

Responsibilities

  • Positioning, messaging, and value propositions for HPE Private Cloud solutions, translating capabilities into differentiated customer outcomes and proof points.
  • Develop integrated go-to-market plans (audience, segments, use cases, routes to market) in partnership with product, sales, field marketing, and channel teams.
  • Lead launches, refreshes, and lifecycle communications, including launch messaging, readiness, and cross-functional execution cadence.
  • Create and maintain core marketing assets and sales enablement (web messaging, solution briefs, pitch decks, battlecards, FAQs, sales plays), ensuring consistency across platform narratives and motions.
  • Partner with demand generation teams to shape campaigns, offers, and content journeys that drive awareness, consideration, and pipeline for priority segments and use cases.
  • Own competitive intelligence and differentiation: monitor market trends, develop competitive positioning, and equip sales with clear talk tracks and objection handling.
  • Collaborate with product and finance on packaging, pricing, and offer strategy; support business cases and value messaging that improve win rates and attach.
  • Drive alignment across stakeholders (product, sales, geo/field, partners, AR/PR) by reviewing and standardizing messaging, ensuring clear briefs, and measuring program impact through closed-loop reporting and insights.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus).
  • 8+ years of product marketing experience leading go-to-market for enterprise technology (private/hybrid cloud, infrastructure, platforms, or SaaS), with a track record of successful launches and pipeline impact.
  • Proven ability to build compelling narratives and messaging frameworks that resonate with both technical and executive audiences.
  • Demonstrated experience positioning complex offerings in competitive, fast-moving markets and influencing cross-functional teams without direct authority.
  • Knowledge and Skills: Strong understanding of the private/hybrid cloud market landscape, buyer personas, and common enterprise use cases (e.g., modernization, governance, security, cost optimization, Saas).
  • Knowledge and Skills: Exceptional written and verbal communication skills, including executive-level storytelling and presentations.
  • Knowledge and Skills: Expertise building customer facing assets and activations (customer decks, solution briefs, battlecards, sales plays) and driving adoption through field readiness.
  • Knowledge and Skills: Strong analytical skills and comfort using data to inform positioning and go-to-market decisions.
  • Knowledge and Skills: Creativity and intellectual curiosity to break through market noise and earn attention.
  • Knowledge and Skills: Strong project management, influencing, and cross-functional collaboration skills.

Preferred

  • MBA a plus

Benefits

  • Health & Wellbeing
  • Personal & Professional Development
  • Unconditional Inclusion
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Hewlett Packard Enterprise

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Official LinkedIn of Hewlett Packard Enterprise, the global edge-to-cloud company. Sharing our passion and purpose through technology and innovation.

Spring, Texas, USA
84K employees (2,703 in marketing)
83% recommend to a friend
90% CEO approval

Traffic Signals

Monthly Visitors
6.7M
Monthly Google Ads Budget
$551.4K
Traffic Source Mix
Search
35.1%
Direct
41.4%
Referral
21.1%
Social
0.9%
Paid
1.5%

Headcount Trend

Current headcount: ~84.3K

Marketing Team

Marketing Team Size
1,944 (2% of company)
Median Career Experience
25 years
Median Tenure
14.6 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$2.9B
Last Raise
$1.5B
Post IPO Equity, 11 months ago

Funding History

  • Apr 2025
    Post IPO Equity • $1.5B
  • Sep 2024
    Post IPO Equity • $1.4B

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