Product Marketing Manager at Guidepoint | New York, USA | $140K/yr – $160K/yr

Guidepoint

Product Marketing Manager

New York, USA (Hybrid)

$140K/yr – $160K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive go-to-market and product marketing for new B2B offerings, coordinating product, marketing, and sales to articulate differentiating value and measurable impact.

Own go-to-market strategy, messaging, and sales enablement for new B2B products.
Must-have: 5–7 years in product marketing or B2B marketing with cross-functional execution.
Standout: Strong analytics and multi-channel experience with funnel and attribution.

Job Description

Responsibilities

Be the go-to-market expert for stakeholders across product, marketing, and sales for new B2B products and services
Craft compelling product positioning and messaging that differentiates our offering in the market and effectively communicates its value to clients
Develop succinct and effective sales, training, and support materials (demos, walkthroughs, use cases, FAQs, etc.), making it easy for non-technical people to understand our product offerings
Draw on qualitative and quantitative insights from Google Analytics, Datadog, and others to help measure, track and optimize marketing effectiveness across target segments and the customer lifecycle
Align priorities with a strategic technology roadmap to meet product and revenue objectives, measuring results to ensure business impact

Requirements

Bachelor's degree required (Marketing, Communications, English, and/or Business major a plus)
5-7 years experience in product marketing, B2B marketing, or communications strategy
Knowledge of Salesforce, Google Analytics, and WordPress highly preferred
Strong communication and project management skills, with the proven ability to plan and execute complex cross-functional initiatives
Hands-on multi-channel marketing experience with a thorough understanding of engagement, retention, and analytics
In-depth understanding of full funnel marketing, digital media KPIs, and attribution
Excellent copywriting skills with the ability to convey complex ideas with simple and easy to understand language
Solution-oriented, with a balance of creative and analytical thinking
Effective in developing partnerships and strong working relationships with executive leaders and cross-functional teams
Comfortable working in a fast-paced and dynamic hands-on working environment

Benefits

15 PTO days, 10 legal holidays, and sick days
Comprehensive medical, dental, and vision plans
Will match up to 10% of employee contribution for 401(k), life insurance, paid time-off and parental leave plans
Commuter benefits and a corporate gym rate
Development opportunities through the LinkedIn Learning platform
Free snacks and beverages in the office
Friday happy hour and “Summer Fridays”
Year-round corporate athletic league
Casual work environment, team building, and other social events

Guidepoint

3.4 Glassdoor

Guidepoint is a research enablement platform designed to advance understanding and empower our clients’ decision-making process. Powered by innovative technology, real-time data, and hard-to-source expertise, we enable our clients to turn answers into action.Backed by a network of nearly 1.75 million experts, and Guidepoint’s 1,600 employees worldwide we inform leading organizations’ research by delivering on-demand intelligence and research on request. With Guidepoint, companies and investors can better navigate the abundance of information available today, making it both more useful and more powerful.For more information, visit www.guidepoint.com.

Founded in 2003

New York, New York, USA

4.5K employees (109 in marketing)

www.guidepoint.com

49% recommend to a friend

62% CEO approval