Responsibilities

• Define the positioning, messaging frameworks, and distinct value propositions for specific software verticals and health features. Turn complex clinical or technical capabilities into intuitive, consumer-facing benefits.
• Develop and execute sustaining marketing strategies to drive feature discoverability, onboarding, and habitual engagement. Partner with growth and product teams to optimize the user journey post-launch.
• Lead the launch of new software features, UX updates, and vertical experiences. Orchestrate cross-functional execution across regional marketing, PR, GTM, brand, and internal channels.
• Partner deeply with product management, clinical/health experts, UX research, and legal to advocate for the user. Translate clinical validation and consumer insights into actionable feature requirements and marketing narratives.
• Collaborate seamlessly with the Lead App PMM to ensure vertical-specific feature launches align with the broader app roadmap, and act as a primary product expert by testing features.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in product marketing, lifecycle marketing, or brand management within consumer software, mobile apps, or digital health.
• Experience managing software feature launches, feature adoption campaigns, or mobile app growth initiatives.
• Experience managing cross-functional or cross-team projects.

Preferred

• Experience working in the digital health, wellness, or health-tech space, with a solid understanding of user privacy considerations and regulatory/clinical sensitivities.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Ability to thrive in highly matrixed, cross-functional environments, with a demonstrated knack for managing multiple stakeholders (including product, engineering, legal, and medical/clinical experts).
• Strong problem-solving skills with experience utilizing user data, UX research, and market trends to build compelling product narratives.
• Strong communication skills, capable of bridging the gap between deep technical/medical features and simple, motivating consumer benefits.