Drive GTM strategy and developer-focused campaigns to grow Google Cloud adoption among developers.

• Own go-to-market strategies and cross-functional launch plans for new Cloud products.
• Must-have: 6+ years in technical product marketing targeting developers.
• Standout: Proven content creation for technical audiences and impactful developer campaigns.

Responsibilities

• Define and execute go-to-market strategies to increase adoption of Google Cloud products among developers, including positioning, messaging, and most effective channels for reaching developers.
• Create marketing campaigns to drive awareness and product usage; build assets for social, blogs, events, etc. that resonate with developers.
• Work cross-functionally to build launch strategies for new products, execute these strategies, and ensure products are positioned effectively.
• Build narratives and content for key events, such as Cloud Next and Google I/O, working with other Google developer marketing teams.
• Understand the full scope of developers’ needs, market trends, and the engaged landscape. Become a domain expert, with in-depth knowledge of how developers use certain products. Design and build technical demos, tutorials, and experiences that help developers overcome adoption blockers.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in product marketing for a technical product, with a focus on marketing software to developers.
• Experience in the developer ecosystem.
• Experience creating product narratives for a technical audience.

Preferred

• Experience in Developer Relations (DevRel), Technical Advocacy, or Software Engineering, with a proven track record of creating content for a highly technical audience.
• Knowledge of AI and ML, with a potential focus on generative AI, along with an understanding of the unique needs of the developer audience.
• Ability to operate in a rapidly changing industry and solve problems.
• Ability to leverage technical and business acumen to interface with teams at all levels, including engineering, product, and marketing.
• Ability to manage multiple projects simultaneously, prioritize, and meet critical deadlines.