Responsibilities

• Translate central product strategy into actionable client solutions that drive adoption and revenue.
• Represent the customer, delivering insights and structure that improve GTM rigor and product readiness.
• Partner with sales and cross-functional teams to prove ROI and influence roadmap priorities.
• Lead GTM planning and execution for TikTok’s platform and core products.
• Translate central product strategies into vertical and client-specific activation plans that accelerate adoption and revenue impact. Ensure business needs and market dynamics are reflected in roadmaps and prioritization.
• Map product priorities against clients' business and media goals. Define clear product positioning and messaging that highlight advertiser value and growth outcomes.
• Develop and execute GTM launch plans, including success metrics, revenue impact targets, and enablement deliverables.
• Drive product readiness through sales enablement, documentation, workshops, and measurable adoption campaigns.
• Partner with Product, Sales, and PSO to align priorities, readiness, and market needs.
• Partner with Central PSO, Product Management, Sales, and other cross-functionals to unblock revenue opportunities by addressing technical, operational, and policy challenges.

Requirements

• BA/BS degree or equivalent experience.
• 5+ years of experience in product marketing, product management, GTM strategy, or strategy & operations, preferably in digital media or advertising, with a track record of growth and progression in prior roles.
• Proven ability to translate central product strategies into client solutions with measurable revenue results.
• Excellent communication and stakeholder management skills, with the ability to bring clarity and alignment in ambiguous environments.
• Experience managing cross-functional launches, including product testing and adoption campaigns.
• Strong and pragmatic analytical skills, with the ability to connect insights to actionable next steps.
• Strong systems thinker with proven ability to scale operational processes and deliver measurable business outcomes.
• Highly organized, outcome-driven, self-motivated and comfortable working in a fast-paced, evolving environment.
• Ability to work collaboratively with a large number of teams across multiple countries, time-zones, backgrounds and functions to push projects to completion.

Preferred

• STEM or MBA degree from a top tier program a plus.
• Strong preference for work experience with digital advertising or SaaS platforms, or top-tier management consulting firms. Industry experience in Automotives, CPG, and/or 3P Ecommerce Marketplace a plus.
• Experience with performance media/marketing, signals integration (pixels, API, etc), AI for creative or ad placement products, and/or working at a top 6 global agency a plus.
• Strong preference for candidates with both product and commercial backgrounds, for example as a Product Manager, or having both prior Engineering and Sales / Commercial Operations roles.
• Skilled in collaborating across GTM, Product Strategy, and Product organizations across multiple regions and business units to drive execution at scale. Strong ability to translate technical features into business value for commercial audiences.
• Demonstrated success launching Tier 1 products at leading technology companies, aligning product adoption initiatives with revenue and performance metrics.