Responsibilities

• This role owns the answer to "why does a [company industry] choose the client over an agency, an in-house hire, ChatGPT, or doing nothing", and turns that into positioning, proof, and a playbook that compounds vertical by vertical.
• Your mission is to start with an assigned vertical (dentists, med spas, lawyers, etc) and win that space. Document the playbook. Run vertical two against it in half the calendar time, vertical three in half the time again.
• An increase in revenue by understanding the customer, aligning the client smartly to their audience, and communicating the benefits of what they do.
• A clear, defensible position for the client across done-for-you services & agency partnerships — ICPs named, value props locked, tiers legible to a stranger.
• Website conversion lift — measurable improvement in visitor-to-lead metrics. The client wants to scale their organic lead flow.
• Supporting sales by translating technology and ICP know-how into effective strategies for the SDRs and BDRs.
• Named case studies with quantified outcomes that the sales team uses in every cycle.
• Competitive win rate improvement against the top 5 alternatives.
• Every release lands with a launch — pipeline attributable to the launch, not just an announcement.
• A messaging system that compounds — proof, quotes, and assets organized so Kristy and Nitasha ship faster each quarter.