Product Marketing Manager at Fortive | Greenville, SC | $100K/yr – $135K/yr

Fortive

Product Marketing Manager

Greenville, SC (Remote)

$100K/yr – $135K/yrSenior Level4+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the product marketing core from strategy to launch, turning real user needs into compelling value and guiding cross functional GTM for new products and major updates.

Market, buyer, and messaging ownership that guides product positioning and content across launches.
GTM strategy and launch cadence with sales enablement and product teams to drive adoption and revenue.
Feedback loops with customers and field teams to inform product and messaging decisions.

Job Description

Responsibilities

Partner with product management to shape needs, positioning and messaging that resonates with real-world users
Identify market trends, collect and synthesize competitive intelligence, and stay close to the customer to uncover opportunities
Define buyer personas, buyer needs, and map the journey from awareness to adoption
Translate technical features into clear, compelling value for our buyers and customers
Own the go-to-market marketing strategy and process for new products and major updates
Support the cross-functional launch planning with sales enablement, product management, and marketing
Create value prop messaging, sales tools, launch content, and campaigns that drive adoption and revenue
Track performance and iterate and optimize
Build feedback loops with customers to inform product and messaging decisions
Collaborate with sales and customer success to surface insights from the field

Requirements

Bachelor’s Degree
4+ years in product marketing, product management, or marketing in B2B SaaS
Experience in construction technology, such as estimation, data, project management construction software preferred
Experience leading product launches and working closely with Product teams
Strong writing and storytelling skills, you know how to make complex ideas simple
Pragmatic Marketing certification a plus.
Curious, collaborative, and always looking for ways to improve
Proficiency with marketing tools such as Storylane, Miro, Survicate, Asana, Marketo, Aligned (or Seismic, HighSpot), Pendo (or Gainsight), Chorus (or Gong), AI LLMs (Claude, Co-Pilot ChapGPT), Clay a plus
Up to 15% travel

Preferred

Experience in construction technology, such as estimation, data, project management construction software preferred

Benefits

We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan.

Fortive

3.3 Glassdoor

Fortive’s essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare. We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.Fortive: For you, for us, for growth.Ready to move your career forward? Find out more at careers.fortive.com.Recruitment fraud alert: Fortive has been made aware of candidates receiving fraudulent job opportunities from unauthorized recruiting agencies or people impersonating Fortive leaders. We take this matter very seriously and are taking all appropriate measures to address this. Learn more: https://careers.fortive.com/recruitment_fraud

Founded in 2016

Everett, Washington, USA

8.1K employees (278 in marketing)

fortive.com

32% recommend to a friend

50% CEO approval