Own and articulate Stepful's product marketing voice across messaging, launches, and sales enablement with a bias for B2B healthcare buyers.

• Messaging & Positioning: develop a clear, research-backed point of view on the buying journey and key personas that guides messaging across every channel
• Audit existing messaging across the website, sales decks, one-pagers, and other collateral, and ship updated materials with cleaner, more impactful, and consistent positioning
• Own naming and positioning for B2B product features and components as our product suite expands
• Product Launches: partner with Product to build a tiered product launch process, including GTM motions for current products and upcoming launches
• Lead cross-functional launch coordination, ensuring Sales, Marketing, and Customer Success are enabled and aligned before every release
• Sales Enablement: build and maintain core sales enablement materials—battlecards, objection-handling guides, competitive positioning—that allow AEs to bring our positioning to market effectively
• Produce client case studies that demonstrate Stepful’s impact and give sales credible proof points for the field
• Thought Leadership & Competitive Intelligence: develop thought leadership that supports branding and demand generation goals
• Drive ongoing competitive intelligence research and keep our competitive positioning current as the market evolves