Responsibilities

• Own end-to-end go-to-market strategy for all epocrates offerings, ensuring alignment with clinical and commercial audience needs.
• Define positioning, differentiation, and value propositions across clinician and commercial audiences to drive adoption and engagement.
• Develop and maintain messaging architecture and narratives that resonate with healthcare professionals and media buyers alike.
• Lead product communications, including clinician- and client-facing releases, updates, and key announcements.
• Create commercial sales frameworks and approved narratives, providing commercial guidance to support sales and agency partnerships throughout the sales and RFP lifecycle.
• Partner cross-functionally with Product, Marketing, Sales, Ad Ops, and Strategy teams to ensure market and audience alignment across initiatives.
• Lead clinician and client advisory groups, synthesizing insights to inform product strategy and marketing initiatives.

Requirements

• Bachelor’s degree, preferably in Marketing, Business, or related field
• 5+ years of experience in product marketing, marketing strategy, or a related role.
• Experience in B2B SaaS, healthcare technology, ad tech, media, or platforms serving professional audiences.
• Demonstrated ability to translate complex product capabilities into clear, compelling market narratives.
• Strong understanding of go-to-market strategy, positioning, and launch execution.
• Comfort working across clinical, technical, and commercial stakeholders.
• Excellent written and verbal communication skills.
• Experience with healthcare providers, clinical workflows, or medical education.
• Exposure to advertising products, media buying concepts, or sponsorship models.
• Experience running advisory councils or customer research programs.

Benefits

• Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
• We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time.
• With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
• In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.