Responsibilities

• Go-to-Market playbooks: Equip the commercial teams with ready to localize playbooks and campaigns for different target markets.
• Product launches: Lead strategic product launch programs from start to finish, driving progress through effectively coordinating different workstreams and stakeholder groups
• Customer Insight: Act as the voice of our customers by leveraging market research, competitive analysis, and local insights to inform product positioning and identify growth opportunities.
• Create compelling content: Develop a wide range of marketing materials, including website copy, blog posts, case studies, white papers, presentations, and sales enablement tools.
• Enable sales and partner teams: Develop and deliver training, tools, and resources to equip them with the knowledge and materials needed to effectively sell and promote Adyen's products.
• Cross-Functional Collaboration: Work closely with global and regional teams across Product, Marketing, and Sales to ensure alignment and consistency in messaging and execution.

Requirements

• 2 - 7 years of experience in B2B product/customer marketing, ideally within the fintech or SaaS sectors.
• Passionate about continuously testing and learning new approaches, identifying winning strategies, and scaling them effectively.
• A proven track record of success in a fast-paced company within a changing market, demonstrating adaptability and the ability to overcome challenges.
• A customer-focused problem solver with excellent research and analytical skills, possessing a deep understanding of customer needs, challenges, and desired outcomes.
• Strategic, commercial, and creative thinker who understands the product, thinks commercially, and brings innovative marketing ideas to life cohesively.
• Proven track record of managing and executing global projects with measurable results.
• Excellent communication skills, with the ability to simplify complex technical concepts for various audiences.
• Self-motivated with a hands-on approach and the ability to meet deadlines.
• Fluent in English, both written and spoken.