Product Marketing Manager

San Francisco, CA (Hybrid)

$115K/yr – $185K/yrMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own the product marketing cadence by turning roadmap updates into buyer-clarifying narratives, guiding cross-functional launches, and turning market feedback into prioritized roadmaps.

  • Roadmap storytelling and audience-tailored cuts for product strategy and market needs
  • Cross-functional launch support and sales enablement to close GTM gaps
  • Market intelligence, competitive analysis, and KPIs-driven release optimization

Job Description

Responsibilities

  • Drive development and maintenance of internal and external product roadmaps, managing tailored cuts for different audiences to ensure alignment with product strategy and market needs
  • Translate complex features and technical capabilities into clear, compelling value propositions for diverse audiences
  • Manage and execute all communications related to roadmap updates, milestones, and strategic shifts, building a strategic cadence and engaging content drumbeat to present our vision to customers
  • Gather and synthesize market intelligence, competitive analysis, and customer feedback to inform product roadmap prioritization
  • Coordinate cross-functional efforts to support product launches, growth initiatives, and sales enablement programs
  • Support product naming, ensuring consistency and brand alignment across all internal and external communications
  • Analyze existing workflows and trackers to identify inefficiencies, recommend, and implement best practices for enhanced productivity and streamlined release management
  • Develop and monitor KPIs to assess effectiveness of roadmap communication and release processes, providing data-driven reports for continuous improvement

Requirements

  • 5+ years of experience in B2B SaaS or enterprise tech product marketing, with experience in complex sales cycles and IT buyer personas
  • Experience in product marketing and program management/operations, leading complex marketing programs and GTM initiatives
  • Bachelor’s degree in Marketing, Business, Computer Science, or related field

Preferred

  • MBA or relevant Master’s degree
  • Outstanding verbal, written, and presentation skills; ability to translate complex technical concepts into compelling value propositions. Proven ability to build relationships, influence without direct authority, and drive consensus across diverse, cross-functional teams
  • Strategic mindset connecting product features to market trends and business objectives. Strong analytical skills for interpreting market data, competitive intelligence, and performance metrics into actionable insights
  • Highly organized, detail-oriented, capable of managing multiple complex projects and deadlines. Ability to work independently, take initiative, and execute with minimal supervision
  • Proactive problem-solver with a continuous improvement mindset. Thrives in rapidly evolving environments, adapting to changing priorities and navigating ambiguity
  • Hands-on experience with enterprise-level marketing and project management tools

Benefits

  • Paid Time Off: earned time off, as well as paid company holidays based on region
  • Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
  • Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
  • Retirement Plans: select retirement and pension programs with potential for employer contributions
  • Learning and Development: options for coaching, online courses and education reimbursements
  • Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
Docusign logo

Docusign

3.6 Glassdoor

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign IAM, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

Founded in 2003
San Francisco, California, USA
8.1K employees (418 in marketing)
61% recommend to a friend
49% CEO approval

Traffic Signals

Monthly Visitors
61.5M
Monthly Google Ads Budget
$1.9M
Traffic Source Mix
Search
17%
Direct
57%
Referral
25.4%
Social
0.2%
Paid
0.4%

Headcount Trend

Current headcount: ~8.1K

Marketing Team

Marketing Team Size
291 (4% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$536.2M
Last Raise
$300M
Secondary Market, 9 years ago

Funding History

  • Jun 2017
    Secondary Market
  • Mar 2017
    Secondary Market
  • Oct 2016
    Secondary Market

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