Responsibilities

• Drive the marketing strategy, messaging, and positioning for all our content discovery products: search, discover, home page, Moments, notifications, and more
• Develop compelling, evergreen content that educates users and all stakeholders (developers, creators, influencers, etc. as relevant) on the product experience and drives use and engagement
• Anticipate movement within our competitive space and users to predict market trends and product needs
• Work with Product, Engineering, Marketing, Comms, Partnerships, and Developer teams. Become a trusted advisor to these departments. Lead alignment with leadership on compelling strategies and sensitive topics
• Communicate product details internally and externally. The goal is to make sure that all team members are up-to-speed on launch details and external stakeholders have a smooth onboarding on any changes to their experience
• Partner with Product Management to support the vision for our roadmap through the eyes of developers and users
• Communicate compelling feedback to fuel improvement to existing products and communication

Requirements

• 7+ years of product marketing experience preferably with a global platform, working on products that are driven by ranking
• Experience leading omnichannel product marketing strategies
• Proficient in messaging, positioning and marketing/content strategy
• Experience driving cross-functional alignment and working with product stakeholders at all levels
• Collaborative, globally minded with a high level of audience focus and instincts for partner, creator and user needs
• Be hands-on with individual projects
• High attention to detail including precise and effective communications