Senior Product Marketing Manager
GameChanger
New York City, NY (Remote)
$140K/yr - $160K/yrIn-houseFull-timeSenior level5+ years exp.
13 hrs ago
Product Marketing Manager
Milwaukee, WI (Unknown)
Salary Not AvailableMid Level8+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own and scale go-to-market and growth for a product portfolio by shaping positioning, launches, and lifecycle programs that convert complex technology into clear customer value across segments.
- Own go-to-market strategy, including positioning, messaging, audience targeting, and growth priorities to drive adoption and revenue.
- Lead integrated launches and lifecycle marketing, turning technical capabilities into differentiated customer value and measurable business impact.
- Partner with Product, Sales, CS, and Marketing to align on strategy and execution across market opportunities, feedback loops, and performance optimization.
Job Description
Responsibilities
- In the Product Marketing Manager position, you’ll lead go-to-market strategy and commercial growth for an assigned product portfolio and market segment.
- You’ll develop product positioning and go-to-market strategies that accelerate adoption, growth, and customer value across innovative technology solutions.
- This role blends strategy and execution to bring innovative, technology-enabled solutions to market and drive measurable business impact.
- Develops and executes integrated launch and lifecycle marketing strategies that drive awareness, adoption, retention, and revenue growth.
- Translates technical capabilities into differentiated customer value propositions and compelling market narratives.
- Analyzes customer feedback, market trends, competitive intelligence, and performance metrics to identify opportunities and inform strategic decisions.
- Creates tools, training, and enablement resources that improve sales effectiveness, customer engagement, and market expansion.
- Lead marketing strategy for an assigned product portfolio and market segment, including positioning, messaging, audience targeting, growth priorities, and performance goals.
- Identify market opportunities, customer needs, and growth strategies that support business expansion.
- Conduct market research, customer interviews, and competitive analysis to inform product strategy and commercialization priorities.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 8–10 years of experience in product marketing, segment marketing, go-to-market strategy, business development, or related roles.
- Experience marketing technology, digital, smart, connected, or innovation-driven products preferred.
- Strong strategic, analytical, and communication skills with experience developing commercialization strategies that drive customer adoption and business growth.
Preferred
- MBA or advanced business-related degree preferred.
- Experience within healthcare, senior living, SaaS, IoT, or technology-enabled solution environments preferred.
- Experience supporting product launches, lifecycle marketing, and customer adoption strategies in evolving markets preferred.
Benefits
- Generous benefit package available.
Direct Supply
Since 1985, Direct Supply has been committed to modernizing the delivery of care for seniors.With nearly 40 years of healthcare experience and industry relationships paired with our advanced AI and technology-driven capabilities we can deliver:• Industry-leading platforms that address healthcare’s biggest challenges• Advanced procurement capabilities to spend smarter• A data-driven supply chain with the power and flexibility to get you exactly what you need on time and on budget“The same way of doing business is not an option – we have to continuously evolve and find a new normal. Over the last 35 plus years, Direct Supply has transformed the delivery of healthcare for seniors and we’re not done yet.” - Bob Hillis, Founder and CEOLearn more at DirectSupply.com and see our current open positions at DirectSupply.com/Careers
Traffic Signals
Monthly Visitors
116.4K
Monthly Google Ads Budget
$6K
Traffic Source Mix
Search
47.4%
Direct
46.3%
Referral
4.5%
Social
0.5%
Paid
1.3%
Headcount Trend
Current headcount: ~1.5K
Marketing Team
Marketing Team Size
66 (5% of company)
