Product Marketing Manager at dentsu | San Francisco, CA

dentsu

Product Marketing Manager

San Francisco, CA (On-site)

$133K/yr - $170K/yr (Est.)Mid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive fintech-focused product marketing by defining positioning, executing GTM launches, and accelerating product adoption across cross-functional teams.

Own GTM planning and execution for launches and major milestones.
Must-have: 5+ years in product marketing with fintech or adjacent domain.
Standout: Cross-functional execution and AI-assisted research to accelerate content and workflows.

Job Description

Responsibilities

Develop sharp, differentiated product positioning and messaging for enterprise financial and fintech audiences
Lead GTM planning and execution for launches and major product milestones
Conduct market, customer, and competitive research to inform product and commercial strategy
Build high-quality sales enablement materials (decks, one-pagers, battlecards, comparisons)
Partner with Product and Sales on adoption, activation, and growth initiatives
Define clear launch objectives, track performance, and run post-launch retros with a bias for continuous improvement
Craft clear narratives and drive adoption across Product, Sales, and Growth
Develop and execute GTM strategies
Conduct market research to identify trends and opportunities
Collaborate with cross-functional teams to align product and marketing strategies
Support sales enablement efforts
Define product positioning
Drive product adoption through innovative marketing campaigns

Requirements

5+ years in product marketing
Fintech or adjacent industry experience
B2B PMM is a strong plus
Solid PMM fundamentals: positioning, messaging, research, launches, adoption
Exceptional written and verbal communication
Structured thinking and high aptitude with bias to action
Thrive in project ownership and cross-functional execution
Uses AI tools to accelerate research, content creation, and workflows

Preferred

Experience with fintech or adjacent industries is a plus
B2B PMM experience is a strong plus
Experience using AI tools to accelerate research, content creation, and workflows

Benefits

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Dentsu benefits details available at www.dentsubenefitsplus.com

dentsu

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

6.2K employees (2,643 in marketing)

www.dentsucreative.com