Responsibilities

• Lead go-to-market and product launches for new dental hardware, software, and materials
• Build positioning and messaging that connects market and technology trends to dental personas and use cases
• Partner with leadership to shape and execute the dental marketing strategy
• Plan and run marketing campaigns across email, social media, and other digital and traditional channels
• Own the content and strategy of the Formlabs Dental website
• Develop high-impact content including case studies, workflow videos, website copy, and customer stories
• Track competitors and adjust positioning as the market shifts
• Enable direct sales teams and channel partners with sales enablement materials and co-branded campaigns
• Promote and demo Formlabs products at conferences, trade shows, and events
• Collaborate with dental professionals, key opinion leaders (KOLs), and cross-functional content, creative, events, sales, and product teams

Requirements

• 3+ years in product marketing, marketing management, growth marketing, or product management, ideally at a B2B hardware, software, medical device, or technology company
• A track record of running marketing programs end to end, with strong project management and the ability to keep concurrent workstreams on track
• Exceptional written and verbal communication, with a knack for crafting clear, compelling messaging and positioning
• Experience across digital and traditional marketing channels
• A collaborator who partners well with sales and marketing to build training, value propositions, and differentiation
• A creative mindset and a passion for designing campaigns that win customers
• A bias for action: proactive, solution-driven, and able to execute quickly and anticipate challenges
• Strong business judgment and initiative, comfortable solving strategic problems in real time
• Curious about technology, and interested in 3D printing

Preferred

• Experience marketing in the dental, medical device, or lab equipment industry
• A background as a dental professional (dentist or dental technician) who moved into marketing
• A technical, STEM, or life sciences background (a plus, not a requirement)

Benefits

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• 401K matching and access to financial advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan, take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community