Product Marketing Manager

Syracuse, NY (Remote)

$70K/yr – $90K/yrMid Level3+ years expFull time

Posted 6 days ago

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Job Summary

Own and refine messaging and lifecycle storytelling for CXtec offerings, collaborating with Sales and Marketing to enable campaigns, launches, and cross-sell opportunities.

  • Develop positioning, messaging, and value propositions across CXtec products
  • Align Sales, Marketing, and customer insights to improve enablement and go-to-market programs
  • Identify buyer pain points and differentiators to strengthen messaging and campaigns

Job Description

Responsibilities

  • Develop positioning, messaging, and value propositions across the CXtec products, services, and business units.
  • Translate technical capabilities into clear business outcomes that resonate with customers and buying committees.
  • Build persona-based messaging that addresses customer challenges, buying triggers, and business goals.
  • Ensure every offering supports one consistent CXtec lifecycle narrative.
  • Create and maintain sales tools including one-pagers, presentations, solution briefs, talk tracks, battlecards, and email frameworks.
  • Partner with Sales to understand customer objections, identify messaging gaps, and improve sales conversations.
  • Continuously refine enablement materials based on field feedback and market insights.
  • Support product launches and strategic initiatives with messaging, positioning, and launch materials.
  • Develop campaign briefs that define the audience, value proposition, key messages, and sales follow-up strategy.
  • Partner with Marketing to ensure campaigns are built on strong customer insights and clear positioning.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 3+ years of experience in product marketing, B2B marketing, or sales enablement.
  • Experience in enterprise technology, infrastructure, networking, or IT services is preferred.
  • Ability to simplify technical concepts into compelling business value.
  • Strong writing, storytelling, and presentation skills.
  • Experience working with cross-functional teams and supporting Sales.
  • Curious, proactive, and comfortable managing multiple priorities.

Preferred

  • Experience in enterprise technology, infrastructure, networking, or IT services is preferred.

Benefits

  • Health insurance and prescription drug coverage
  • Dental and Vision insurance
  • Company-paid life insurance and voluntary life options
  • Company paid short-and long-term disability and buy-up options
  • Critical illness, accident and hospital indemnity insurance
  • Flexible spending accounts
  • Identity Theft & Fraud Protection
  • Legal Insurance
  • Pet insurance
  • Traditional and Roth 401(k) retirement plan with company match
CXtec Inc. logo

CXtec Inc.

3.5 Glassdoor

Our commitment is simple: remove complexity, reduce pressure, and help IT teams take back control, no matter how fast technology evolves. The CXTEC ecosystem is the stress-reducer for IT teams, combining lifecycle expertise, innovation, and real human support to keep businesses moving forward.We offer:equal2new®: Best-in-class brand of high-quality and reliable pre-owned equipment for your IT infrastructureRapidCare®: Aftermarket maintenance services that provide flexible options to lower operational expenses and right-size your supportAtlantix Global Systems: A division of CXtec Inc., specializes in safe and secure IT Asset Disposition services, maximizing value while safeguarding your sensitive information.CABLExpress®: Another division of CXtec Inc., manufactures high-performance data center cabling products designed to be scalable and ready to handle your data requirements.We collaborate with our customers to provide sustainable IT solutions. You can get in touch with the experts to learn more about our services here 👉https://www.cxtec.com/contact/

Founded in 1978
Syracuse, New York, USA
328 employees (8 in marketing)
65% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
7.1K
Monthly Google Ads Budget
$1.3K
Traffic Source Mix
Search
6%
Direct
87.8%
Referral
5.7%
Paid
0.5%

Headcount Trend

Current headcount: ~328

Marketing Team

Marketing Team Size
8 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

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