Drive Port's customer reference and advocacy program to accelerate deals with concrete proof points.

• Build and scale Port's customer reference program, including a structured database of referenceable customers, advocates, and proof points segmented by use case, industry, company size, and persona
• Partner with Sales and Customer Success to identify and cultivate customer champions at strategic accounts
• Develop tiered reference tracks — reference calls, case studies, event speakers, advisory participation — matched to sales stage and buyer need
• Lead production of high-impact customer content: written case studies, video testimonials, one-pagers, ROI spotlights, blog posts, webinars, social proof snippets, and more
• Interview customers and translate technical outcomes into compelling narratives for engineering leaders, platform teams, DevOps practitioners, and executive stakeholders
• Maintain a library of use-case-specific proof points that Sales, SDRs, and Product Marketing can pull from at any stage of the funnel
• Equip Sales and SDR teams with reference assets tailored to deal stage, vertical, use case, and objection type
• Integrate customer evidence into core messaging, pitch decks, and competitive materials
• Track asset usage and sales feedback to continuously improve content quality and relevance
• Strategically recruit, nurture, and manage customer advocates, maintaining an ongoing engagement cadence

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