Responsibilities

• Lead the launch process and drive the go-to-market (GTM) strategy, messaging, content creation and positioning for Ads and Brands Group products and policies.
• Develop compelling, evergreen product content that educates and inspires creators to advertise on our platform across our creator-focused channels.
• Stay on the pulse of the advertising and gaming industry and nurture and develop our advertising industry and creator partnerships.
• Track, analyze, and report on marketing campaigns and content performance, providing insights and recommendations for optimization.
• Foster deep cross-collaboration between Brand Partnerships, Engineering, Product Management, Product Marketing, Integrated Marketing, Communications, Events and Creative teams. Become a trusted advisor to these teams.
• Report to the Director of Economy Product Marketing

Requirements

• 6+ years product marketing experience with a global technology and advertising platform, with a preference for experience in advertising, commerce and creator monetization.
• Deep experience partnering with sales or creator-facing teams from leading product education and objection handling to gathering actionable product insights from partnership teams and end customers.
• Proficient in messaging, positioning and marketing/content strategy for advertisers and creators. Collaborative, perpetually curious with an extremely high-level of customer focus.
• Experience leading omnichannel marketing strategies. Experience driving deep internal partnerships, cross-functional alignment and working with stakeholders at all levels.
• Ability to identify gaps and opportunities and influence relevant teams and executive leadership to reach resolution.
• Experience presenting at all levels of the organization, including executive leadership.
• Passion...about supporting new business models, creator monetization and building an advertising business.