Responsibilities

• Develop and own messaging frameworks for assigned verticals, translating complex platform capabilities into clear, outcome-oriented narratives for enterprise buyers.
• Create and maintain key sales enablement content, including pitch decks, one-pagers, battle cards, objection handlers, and RFP responses.
• Run ongoing competitive analysis to ensure our positioning remains sharp and relevant as the market evolves.
• Collaborate closely with sales, product, and design to understand win/loss dynamics, position new capabilities around business outcomes, and bring content to life across channels.
• Partner with our Product team on promoting activation and adoption for existing capabilities, while driving enablement with the GTM team.
• Leveraging AI to compress the feedback loop between field insights and updated collateral.

Requirements

• 3 to 5 years in product marketing, ideally in a B2B2C SaaS, fintech, or platform business.
• Demonstrated experience driving GTM enablement and partnering with the Product team on promoting activation and adoption.
• Track record of taking a complex, technical product and making it legible to a non-technical buyer as part of creating enterprise-facing sales collateral that has directly supported revenue.
• Evidence of leading AI tool adoption in a marketing context, not just personal use, but helping a team level up.
• Bachelor's degree in a relevant field, A postgraduate degree and/or record of academic achievement is also desirable.

Preferred

• Strong writer: You can move between a strategic positioning document and a punchy one-pager without losing the thread.
• Comfortable with ambiguity: we're building a category, which means the playbook isn't always written yet.
• Analytically sharp: You think in frameworks and don't rely on assumptions. You use data to validate messaging bets, know how to measure what matters, and are quick to pivot or A/B test your approach when the metrics tell you there's room for improvement.
• Collaborative by default: PMM at Cover Genius is a force multiplier for sales, account management, product, and the broader marketing team—you will actively drive cross-functional partnership to achieve objectives.

Benefits

• Flexible Work Environment - Our teams are hybrid. We work from home on a Wednesday and Thursday and attend the office on Monday, Tuesday and Friday with flexibility around start/finish times.
• Flexible PTO. Taking time out is important for our teams to enjoy life and stay fresh.
• Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.
• Work with like-minded people who are passionate about both the work we're doing and giving back.
• Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.
• Social Initiatives - pictures speak a thousand words!