Responsibilities

• Shape the vision for LinkedIn consumer product experiences through member insights and partnership with product management and design teams
• Drive research and competitive analysis to inform the development of new features and messaging across the core LinkedIn consumer experience
• Develop messaging and effective go-to-market plans for new launches, including positioning, messaging, and channel strategies
• Regularly communicate product updates with LinkedIn members, translating technical information into compelling narratives
• Serve as a subject matter expert on the consumer space and evangelize learnings throughout the organization
• Run, track, and measure impact of marketing experiments and initiatives on core metrics

Requirements

• Bachelor’s degree or equivalent experience
• 3+ years of marketing experience, with a preference for product marketing
• 3+ years of product marketing experience
• 3+ years of experience marketing consumer-facing digital products and experiences
• Experience with social media apps, chat apps, or online communities
• Stellar verbal and written communication skills, with the ability to concisely distill complex technical information into digestible, compelling narratives to effectively present ideas
• Exceptional interpersonal skills, with the ability to navigate many types of personalities and to establish cross-functional partnerships across the organization
• A consistent, demonstrated track record of influencing product strategies and launching experiences that drive material business impact
• Ability to operate in a fast-paced and demanding environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact
• Data-driven mindset and ability to leverage insights to drive decisions, prioritize objectives and optimize strategies for messaging, positioning and audience targeting

Preferred

• Analysis and synthesis of data and market research
• Go-to-market launch strategy
• Product positioning & messaging
• Executive communication
• Cross-functional alignment