Responsibilities

• Contribute to positioning and messaging across Coast channels
• Lead and support cross-functional product launches end-to-end with Product and Sales
• Help build cross-sell and lifecycle journeys for products using insights and performance data
• Enable Sales and Customer Success with pitch frameworks, talk tracks, objection handling, and battlecards; collaborate with Revenue Operations to deploy
• Create content to educate buyers and drive pipeline (decks, one-pagers, customer stories, product walkthroughs, webinars)
• Drive adoption of Coast corporate card by coordinating up-sell and cross-sell campaigns across lifecycle marketing and enablement
• Revamp upsell motion: define ideal path, lifecycle/in-product triggers, and campaigns
• Execute high-quality product launches across key channels (email, website, sales enablement, in-product, lifecycle)
• Refine positioning, messaging, and talk tracks in partnership with Sales; analyze discovery and proof points tied to deals
• Translate messaging into updated sales decks, narratives, competitive intel, and enablement materials
• Support activation rate and ramp time by identifying drop-offs and addressing them with Product, Sales, and Customer Success
• Build an understanding of core personas and buying committees
• Contribute to a durable system to surface success stories and testimonials for new products
• Develop expertise in spend management and buyer insights; contribute to product roadmap and go-to-market decisions

Requirements

• 2–4 years of experience, including at least 2 years in fintech
• B2B SaaS or payments experience is a strong plus
• Experience supporting or contributing to new product launches
• Strong instincts for messaging and leveraging customer insights
• Familiarity with lifecycle marketing (onboarding, expansion, retention)
• Solid cross-functional collaboration and project management skills
• Strong storytelling and comfort with data; ability to turn complex features into simple value narratives

Preferred

• Fintech or payments experience in B2B SaaS or payments (additional)
• Experience with spend management domain
• Experience contributing to product roadmap decisions and GTM planning

Benefits

• Medical, dental, and vision insurance
• Unlimited paid time off (vacation, personal well-being, paid holidays)
• Paid parental leave
• $400 accessories allowance (a keyboard, mouse, headphones, etc.)
• Free lunch every Friday