Product Marketing Manager

San Francisco, CA (On-site)

$150K/yr – $200K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the market-facing strategy for AI/ML and engineering software, turning complex features into clear customer value while guiding launches and cross-functional alignment to drive revenue.

  • Go-to-market execution: define positioning, messaging, and launch plans for new products and platform features.
  • Cross-functional collaboration: align product, sales, and engineering to optimize campaigns and revenue growth.
  • Messaging and analytics: translate technical capabilities into customer benefits and continuously optimize performance using metrics.

Job Description

Responsibilities

  • Develop and execute marketing strategies aligned with company business goals and growth targets.
  • Conduct market research to understand industry trends, customer needs, and competitive dynamics in the AI/ML and engineering software space.
  • Define and implement go-to-market strategies for new products, platform features, and releases.
  • Collaborate closely with product, sales, and engineering teams to ensure alignment and drive revenue growth.
  • Lead product launch planning and promotional activities to maximize adoption.
  • Translate complex technical features — including AI agent capabilities — into clear, compelling customer benefits and messaging.
  • Use analytics and performance metrics to inform strategy and continuously optimize campaigns.

Requirements

  • Minimum 2 years of product marketing experience with a strong track record in go-to-market planning and execution.
  • Ability to develop product messaging, positioning, and GTM strategies for AI/ML and B2B software products.
  • Experience collaborating cross-functionally with product, sales, and engineering teams to plan and execute launches and campaigns.
  • Excellent written and verbal communication and presentation skills.
  • Experience with market research, customer insights, and competitive analysis to inform GTM strategy.
  • Must be eligible to work in the US without company visa sponsorship.

Preferred

  • Familiarity with marketing analytics, measurement, and KPI tracking.
  • Experience with CRM or marketing automation platforms (e.g., HubSpot, Marketo, Salesforce).
  • Domain knowledge in AI/ML or AI-driven technologies.
  • Background in engineering software, industrial tech, or B2B SaaS.
  • Advanced degree in marketing, business, or a related field.

Benefits

  • Equity participation typical for an early-stage startup.
  • Opportunity to be a foundational member of a high-growth technical team.
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CLERA

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Founded in 2025
San Francisco, California, USA
8 employees (1 in marketing)

Traffic Signals

Monthly Visitors
32K
Monthly Google Ads Budget
$874
Traffic Source Mix
Search
21.7%
Direct
59%
Referral
4.9%
Social
12.7%
Paid
1.5%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
1 (13% of company)

Funding

Last Raise
Grant, 12 months ago