Responsibilities

• Go-to-Market Strategy: Develop and execute end-to-end go-to-market plans for new product launches and features, from initial positioning to sales training and public launch.
• Messaging & Positioning: Craft clear, compelling, and differentiated messaging that cuts through the noise and communicates the unique value of our omnichannel platform.
• Sales Content: Be the sales team's most valuable partner. Create and maintain the core assets they need to win, including pitch decks, competitive battlecards, one-sheets, and product demos.
• Market Intelligence: Become the expert on our competition, market trends, and customers. Use this insight to inform our messaging, influence the product roadmap, and ensure we are always one step ahead.
• Cross-Functional Leadership: Serve as a key, collaborative partner to Product Management, using your market expertise to influence our product roadmap and drive a unified strategy.

Requirements

• 4+ years of product marketing experience directly in the advertising technology space, with a strong understanding of the ecosystem (DSPs, SSPs, CTV, identity, measurement).
• A Gifted Storyteller: proven talent for translating complex technology into clear, concise, and compelling customer-centric value propositions.
• Strategic & Data-Driven: ground strategy in market data, competitive intelligence, and customer research.
• An Exceptional Collaborator: thrive on working cross-functionally and build strong relationships with Sales, Product, and Marketing teams to get things done.
• A Proactive Owner: self-starter who is comfortable with ambiguity and takes ownership to drive projects from start to finish.