Lead product marketing execution across various product, marketing, design, engineering and launch forums.

• Lead product marketing execution across various product, marketing, design, engineering and launch forums
• Develop product content, packaging and pricing plans and assess the strength of vehicle vs key competitors
• Represent the voice of the customer and brands in Program Execution Teams, GVDP gate reviews, Pricing Reviews, research clinics, complexity management forums, launch teams, and leadership reviews.
• Translate market research, clinic results, competitive intelligence, sales performance, customer feedback, and business case inputs into actionable product recommendations.
• Execute consistent brand standards including DNA, performance, trim levels, content, and nomenclature/badging
• Maintain marketing intent through PPC, CR/DN, VCPS, packaging sheets, order guide inputs, launch materials, and other required systems/documentation.
• Partner with many other functions for example, Engineering, Design, Finance, Pricing, Order Fulfillment, Manufacturing, and Brand Marketing to resolve trade-offs related to content, cost, complexity, timing, feasibility, and profitability.
• Provide product expertise for leadership reviews, media events, dealer events, training videos, vehicle prep, vehicle buyoffs, and internal presentations.
• Manage multiple programs, model years, lifecycle actions, and special projects while maintaining clear priorities and high-quality execution.

Requirements

• Bachelor's Degree
• 7+ years of Product Marketing experience
• Strong business acumen across product strategy, market dynamics, and customer behavior
• Proven ability to influence and lead cross-functional teams without direct authority
• Demonstrated ability to balance customer, brand, competitive, regulatory, and financial inputs
• Clear, concise communicator with strong executive presence (written and verbal)
• Strong problem framing, decision-making, and recommendation skills
• Ability to manage multiple priorities with speed and attention to detail
• Ability to act as spokesperson in media events, dealer events, training videos, & internal product presentations

Nice to Have

• Master’s degree in Business Administration or equivalent experience
• Work experience in Product Development, Planning (including Market Research and Forecasting), or Marketing
• Familiarity with GM global vehicle development, pricing, and marketing launch processes
• Familiarity with GM Product, Marketing, and Research systems and databases e.g., Product Program Content (PPC), CR/DN, Vehicle Content and Pricing System (VCPS), Sales and Registration Reporting, New Vehicle Customer Study.

Benefits

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