Responsibilities

• Own B2B assets from website copy and demos to case studies and decks, and shape differentiated positioning across Base44 product lines.
• Conduct customer interviews, win/loss analyses, and market research to sharpen go-to-market approaches and messaging.
• Manage marketing performance metrics with data dashboards and use AI/no-code tools to optimize campaigns and discard underperforming efforts.
• Work as a full-stack marketer, creating content, automating workflows, and executing campaigns independently.

Requirements

• 5–8 years of experience, including 3–4 years in product marketing in a B2B environment
• Hands-on experience creating high-quality B2B marketing assets, including website copy, demo scripts, and sales decks
• Fluent in using AI tools and no-code platforms to streamline workflows and enhance marketing efforts
• Proficient in data analysis, with the ability to pull and interpret data to inform decisions
• Strong working knowledge of HubSpot for managing campaigns, tracking pipeline impact, and connecting marketing efforts to revenue outcomes
• Skilled in conducting customer interviews and synthesizing insights into actionable strategies
• Ownership mindset with strong written communication skills and a bias toward output
• Comfortable working cross-functionally and navigating ambiguity

Benefits

• For U.S. employees, this role is currently eligible for a benefit package that includes competitive medical, dental and vision insurance, a retirement savings plan, wellness benefits, travel expenses and subsidized lunch no matter where you live.
• Other benefits vary from country to country. You’ll get a detailed offer at the final stages of the hiring process, though salary expectations may be discussed earlier in the process.