Responsibilities

• Develop annual testing plan, sharing experiment and execution roadmap.
• Lead initiatives end to end, working with cross functional teams – legal, finance, product, design, data science, and bank partners – to optimize, execute and deliver campaigns.
• Create on-brand, best in class content, tailored to appropriate customers and effectively build acquisition campaigns for our credit products.
• Partner with internal design team to innovate on acquisition marketing campaigns.
• Analyze the performance of campaigns, and share results with senior leaders and stakeholders.
• Coordinate initiatives with key financials partners, working backwards to ensure a streamlined execution and approval process to launch initiatives.

Requirements

• 2+ years of professional non-internship marketing experience
• Bachelor's degree in marketing, communications, or equivalent
• Experience with A/B or multivariate testing
• Experience using data and metrics to measure impact and determine improvements
• Experience with onsite marketing, lifecycle marketing and digital advertising
• Experience working proactively and independently, meeting deadlines, and delivering on projects and tasks
• Demonstrated ability to work independently and autonomously

Preferred

• Experience working with financial services partners
• Experience leading cross-functional teams to establish strong partnerships with demonstrable results
• Knowledge of HTML, XML, and Excel
• Experience that includes strong analytical skills, attention to detail, and effective communication abilities

Benefits

• Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits.