Responsibilities

• Own and evolve the joint messaging, positioning, and value propositions for key technology partners (Armis, Netskope, FireMon, and so on).
• Create partner-specific content and assets, including solution briefs, sales enablement materials, webinars, and campaign collateral.
• Support partner launches, product integrations, and ecosystem announcements in collaboration with Product, Sales, and Partner teams.
• Build and execute integrated go-to-market plans to generate demand and pipeline through alliance channels.
• Act as the primary marketing liaison to Business Development and Partner Sales teams.
• Track and measure performance of alliance marketing programs, adjusting strategy as needed to maximize impact.

Requirements

• 3-5 years of experience in product marketing, with at least 1 in partner or alliance-focused roles at a B2B SaaS or cybersecurity company.
• Proven success building and executing go-to-market plans with strategic technology partners.
• Strong storytelling, positioning, and messaging skills.
• Exceptional collaboration and communication abilities—comfortable working across Marketing, Product, Sales, and external partners.
• Understanding of enterprise security buyers and the cybersecurity market landscape.
• Ability to simplify complex concepts and translate technical integrations into customer value.

Preferred

• Experience working with or marketing to public cloud or hybrid cloud environments (AWS, Azure, GCP).
• Familiarity with Zero Trust, segmentation, or breach containment strategies.
• MBA or advanced degree in Marketing, Business, or technical field.